Word-of-mouth is a great thing. Not only does it provide much needed authentic feedback from everyday consumers, but it can heavily spread the good news about your product far more effectively than any advertising campaign or clear product placement. After we first caught wind of the Bopenski Watersports “Kickback” PWC chair, The Watercraft Journal was soon swept up in what quickly became a whirlwind of public interest. Who makes it? How does it work? How do you carry it? Why are they asking so much more than my Walmart folding chair? The questions kept on coming.
As we wrote previously, “The Kickback chair is made with anodized 7075-T6 aluminum attached to solid, durable indexing joints; all stainless steel mounting hardware; breathable, X-patterned nylon mesh seat and back that is easily-removed for washing; and two huge, rubberized no-slip feet. All of the contact points are specialty-molded plastic with Bopenski’s logo molded in. A stainless self-locking hook tethers the chair to the tow eye, and a single, coated J-hook loops around the transom’s bondline. The seatback is embroidered with the company logo. Even the cup holder is insulated and split to hold a drink and a snack (or cell phone).”
With those questions came early demand. So much so, that Bopenski Watersports has had to call in reinforcements to ramp up its initial production of the once in-development PWC chair. That’s right. When we first shared the Kickback, it was just a prototype that Bopenski was tooling on. Now, with pre-orders pouring in, Bopenski has poured on the gas, which sadly means that most pre-orders won’t be fulfilled until July as now a far larger order is needing to be met. The good news is that Bopenski has cut one third of the price off from the original $299.99. Anyone who places a pre-order will be charged $199.99 and get their KickBack chair with zero shipping (to the lower 48 states).
