Good salesmanship is problem solving, and Nick Ferrugia, owner of The Long Lake Grocery in Grand Traverse County, Colorado, has solved a major problem for many of his customers. When Nick noticed customers lined up across the street from the store at the public beach’s dock, he knew that something was up.
In an interview with Up North Live, Nick stated, “There were boats lining up to get on the dock to come get their pizza and other goodies. So I thought there’s got to be a better way.”
That’s when he decided to strap on a life jacket and take his pizza delivery service to the next level. Nick had a custom pizza holder fabricated that could hold up to six extra-large pizzas and mounted it to the back of a personal watercraft. “I can go 60-65 MPH, but there’s a balance between getting the machine up on the plane and not going too fast and hitting any waves because the pizzas like to move around. I already flipped one right in two,” said Ferrugia.
Of course, to keep the pizzas from getting too beat up, he keeps the speed under 20mph. So far, the endeavor has been a success, with the store is making deliveries around the lake Friday through Sunday (with a nominal $3 delivery fee). His customers still think it’s a pretty good deal.
Nick continued, “Most people are around boats and it’s the whole novelty of getting it delivered to you on a WaveRunner. They like to wave and say ‘hello,’ so I’m not sure if I’m making a delivery to them or if I’m just saying ‘hello.’”
“I’m having a lot of fun doing it. I’m not going to lie to you there!” Nick joked. He also said he’d like to upgrade to a pontoon boat so he can deliver more orders, and is even considering using a snowmobile for deliveries in the winter.