Say what you will about the new Sea-Doo Spark, the creative types at BRP have sure had a lot of fun promoting the little-runabout-that-could. Charging head-first into an aggressive marketing campaign, Sea-Doo has placed the Spark before more eyes than any personal watercraft before it over the past decade (or more).
Sure, the weird rave party in Miami with Deadmaus was an exclusive affair chocked full of celebrities and enthusiasts of personal watercraft and glow sticks, but what’s really jumped at us are the YouTube videos. Edited with catchy pop tunes over happy, shiny people riding colorful plastic Sparks is sweet enough to give you cavities.
The latest of YouTube sensation hails from uber popular action/lifestyle videographer Deven Graham (aka Devin Supertramp). Together with the incredible wakeskate talents of the Nike/Sea-Doo Wake athletes – Nick Taylor, Ben Horan, and Jen GilanFarr – Devin successfully shows how the Spark can tow a wakeskater (with a second passenger, no less!) and upset some cattle to boot!
Of course, Sea-Doo sought out Devin for his massive Youtube following to better introduce the new entry-level craft to a whole new demographic of would-be customers, claiming “With the Sea-Doo Spark, the boating life is much more accessible to more people than ever before, and is poised to help re-spark the marine industry.”
