Yamaha Watercraft has teamed up with high-end urban clothing designer John Elliott for a limited edition clothing capsule. This seven-piece apparel collection consists of board shorts, hoodies, shirts, hats, and more. Its inspiration was based on a custom EX Deluxe Wave runner.
The idea from John Elliott came two and a half years ago. Although it took some time to actually get around to the project, Yamaha and Elliott are proud to finally show off the exclusive clothing lineup as well as put it on sale.
In John’s newsletter interview, he explains why he chose Yamaha as a collaborating partner for this project. He chooses to partner with brands that he and his team respect.
In his own words, John explains “If you look at Yamaha’s heritage and who they are as a brand, you realize that not only are they extremely important in motor sports, but they are equally important in watercraft. They’ve been a competitor in that sector forever. Yamaha has a genuine legacy and that was really attractive to me.”
After choosing the project and the right partner, John and his team actually took an EX Deluxe and customized it to give the full inspiration for the clothing line. He pulled heavily on memories of riding Wave runners on holiday as well as Yamaha’s unique tuning fork logo which he can recall from his father’s Yamaha guitar-playing days.
Once customized, the candy red and gray EX Deluxe machine was all John needed to drive home all of the details of his simple yet bold, sharp-looking apparel collection.
The lineup is currently on sale. You can visit www.johnelliott.co to find out where you can pick up any of these unique items.