Yamaha Motor Corp. USA recently opened a marine innovation center in Kennesaw, GA. They will add over 100 workers at the new facility, which will focus on marine technology, advanced boat power systems, and quality assurance. The company currently has over 2,300 employees spread out in multiple Georgia facilities, located in Cobb and Coweta counties.
Ben Speciale, president of Yamaha US marine business unit said the innovation center’s staff will explore new ways to make boating approachable. The easier softer way is an interesting trend we’re seeing in America. During a ribbon cutting ceremony Speciale said, “If you’re new to boating, it can be kind of scary. But we can lay technology on top of that, and they’ll get a better experience, and we can build that confidence faster.”
One way of doing this is by integrating and improving internet technologies in boats, which is a focus for Yamaha. The Yamaha mobile application is an example of one of those technologies. The user can monitor their boat’s location, battery charge, and some of its cargo.
Yamaha’s continued growth in Kennesaw is attributed to Georgia’s nearby universities and students seeking jobs in the engineering field. Governor Kemp welcomes companies like Yamaha because they provide opportunities for students and residents to make a great living working for innovative and fun companies. If you’re looking for an engineering job in metro Atlanta, Yamaha’s new marine center is hiring!
