Yamaha Watercraft Launches New Communication Program


The stock market is still on the upward move early on in this new year. Additionally with President Trump’s new revised tax plan, many younger consumers can expect to have more cash in their pocket.

Yamaha Watercraft is preparing to take advantage of this with a new communications campaign in order to target these younger consumers and steer them in particular towards the cost-friendly Yamaha EX platform.

Here is the full press advisory:

KENNESAW, Ga. — Yamaha’s affordable EX WaveRunner is catching on with younger buyers benefiting from the current economic boon, and the company hopes to build momentum from the early success with a new lifestyle channel on Instagram and “Generation EX” Digital Magazine specifically for these consumers excited to make their first discretionary purchase.

The reemergence of younger, single buyers also creates a fun opportunity to introduce the Yamaha WaveRunner lifestyle in a more playful, irreverent way. To do that, Yamaha is collaborating with high-energy tastemakers that include pro wakeskater Danny Hampson, action sports athlete and cinematographer Collin Harrington, and streetwear brand RipNDip, all of whom are featured in a new “Generation EX” e-zine available for download at http://YamahaWaveRunners.com/ex-ezine/

“We wanted something that would get us out on the water, wakeboarding and wake skating with the least amount of hassle possible,” said Jack Moran of streetwear company RipNDip. “Being able to trailer the EX with our existing vehicles and store it easily in a corner of the office makes it fit into our life rather than the other way around.”

“Watching the EX WaveRunner connext with a new generation of watercraft buyers confirms we hit the mark with the right features and functionality, at the right price,” said Andrew Cullen, digital marketing and communications manager, Yamaha Watercraft Group. “We look forward to deepening our relationship with key influencers in the market to bring even more exciting and diverse content to this group.”

To explore the new Yamaha “Generation EX” WaveRunner Instagram page visit: https://www.instagram.com/Ex_Generation/

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Brice Leckrone

Brice Leckrone

Brice is a Mechanical Engineer for 33% of the day and a PWC enthusiast for 100% of the day. When he is not at work or at the farmhouse with his wife and countless animals, he likes to be on the water. Having evolved from motorcycles and race cars that go way too fast for a married man, he now likes to ride watercraft that go way too fast for a married man.

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