Recently, we told you about numerous BRP Design Awards which BRP won for over seven different product lines. Worldwide BRP continues to reap the rewards for their design efforts.
BRP Australia has announced their receipt of three more design awards through the Good Design Australia awards. Their outstanding design and innovation has been recognized in their Sea-Doo Fish Pro, LinQ cooler, and Can-Am Ryker lineups.
You can read more about the prestigious awards below.
Valcourt, Quebec, July 11, 2019 – Once again, the ingenuity and thirst for innovation of BRP’s
teams have been recognized at the Good Design Australia awards. BRP has been awarded
three prestigious prizes in two different categories for outstanding design and innovation. Here
are the winners:
Automotive and Transport category:
• Sea-Doo FISH PRO
• Can-Am Ryker
Sport and Lifestyle category:
• LinQ System for Coolers (51 L)
“Receiving a recognition as prestigious as Good Design Australia always makes us extremely
proud. This demonstrates that our teams maintain their outstanding expertise, creativity and
ingenuity year after year”, said Denys Lapointe, Senior Vice-President, Design, Innovation and
Creative Services at BRP.
Comments from the Good Design Awards Jury
Sea-Doo FISH PRO
“This is brimming with clever ideas to turn a personal watercraft into a recreational fishing
craft. The bespoke touches, such as the dedicated holder for the Garmin Fish Finder, the
easily detachable and transportable esky (with ruler) and the side-saddle rear seat and
gunwale non-slip footrest all tick clever design boxes.”
Can-Am Ryker
“A striking design, high end look and feel with superior quality moulding materials. The jury
was impressed by the adjustable ergonomics, so riders of different sizes and shapes can
position key features to suit their own style.”
LinQ System for Coolers
“What a brilliant design concept brought to reality by a design team that lives and breathe
this sector. This is such a novel idea that will open up a whole new raft of possibilities
and functions for the end-user. Every aspect of this product has been meticulously
designed – form, function, material selection, ergonomics, aesthetics, design for
manufacture – all coming together to create a world class product with high market
appeal. Well done BRP Design for continually setting the bar for good design in this
category.”
2019: maybe another record year in terms of awards for BRP
Last year, BRP marked a record year with 15 design awards in total. 2019 is off to a strong start,
and BRP’s design and R&D team intends to outdo itself again. It promises to be a good 2019
year for BRP in terms of recognition of our passion in action.
About Good Design Australia
Good Design Australia is one of the oldest and most prestigious international design awards in
the world. Having three products recognized during this competition shows how BRP shines on
the world stage for design, alongside many important players in the industry.