Kawasaki to Retire “Toxic” Green; Announces New “Team Fuchsia” Rebranding


In an effort to soften what recent tweets have called Kawasaki’s “toxic obsession” with industry-leading horsepower outputs and class-winning performance, Kawasaki Motor Corp. USA has announced a series of branding and product changes over the year, carrying into the 2022 product line and the overall company aesthetic.

These changes come as a response to a marginally viral #cancelteamgreen campaign on Reddit, which was later picked up on Twitter by a handful of self-identified “anti-aggression activists” and “inclusivity advocates.” These tweets complained that Kawasaki’s iconic green color was “too aggressive,” registered on a “hate index”; and even referenced 1930’s Germany.

Per Kawasaki, the famous Lime Green paint was first “developed in 1968, and at the 1969 Daytona 200 the following year, all the A7RS and A1RAS factory race machines were cloaked in Lime Green. Until then, Kawasaki racers had usually been painted red […]. [The] subsequent success of the Lime Green racers led Kawasaki to adopt the color as their official racing image color.”

“We are much more than a color or even our long history of winning races,” stated Kawasaki’s Director of Diversity Awareness Merkin Muffly. “Albeit atypical to respond so energetically to less than a dozen tweets, we felt strongly that a cohesive rebranding of Kawasaki would lead to greater appeal to non-powersports enthusiasts and persons with little interest in powersports, which could be a very viable market.”

Under this direction, Kawasaki will drop its iconic green hue that has lasted for 53 years, and introduce its new “more inclusive” Team Fuchsia. Muffly explained to The Watercraft Journal, “Our team of Social Media Marketing specialists polled students at 6 community college campuses along Southern California’s Pacific Coast to decide upon Kawasaki’s new less-offensive Team Fuchsia color.”

“Our research revealed that persons unaffiliated with powersports found fuchsia to be a far more inviting and welcoming color,” Muffly continued. “Dynamic, aggressive colors can trigger individuals with certain emotive sensitivities which, as we know, is equal to physical violence. And we simply cannot condone physically attacking innocent people with hostile colors.”

Although too late to halt production of current 2021 models and too cost-prohibitive to replace the decals and plastics of those units already shipped, Kawasaki will be printing a series of fuchsia-colored decals to be applied to units currently in dealer showrooms apologizing for the brand’s “green privilege” with a commitment to “do better in the near future.”

“Today, we at Kawasaki feel that bold, assertive colors have no place in powersports,” Muffly concluded. “We’re looking towards a more equitable future of competition that is less confrontational and more compassionate – and Team Fuchsia is the first step in this mission.” For more information on Team Fuchsia and where to buy your new Team Fuchsia gear and apparel click here.

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Kevin Shaw

Kevin Shaw

Editor-in-Chief – kevin.shaw@shawgroupmedia.com Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

17 comments

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  1. Avatar
    bruno 1 April, 2021 at 15:05 Reply

    here i am hoping for kawasaki pwc brake to upgrade my jetski. I Read this article on Kawasaki going team Fuchsia and thinking to myself thats it ,im out. yamaha or seadoo . hey wait a minute april fool ???

  2. Avatar
    William Ellingsworth 1 April, 2021 at 23:54 Reply

    I got rickrolled…..Good one Kevin. I was reading that article pissed as hell. Could easily be true with how things are these days.

    Loving the short videos you’ve been posting up lately. I watch them daily.

    BTW, I saw Tim McKercher the other day at a Seadoo event here in Miami. He saw I was wearing my Watercraft Journal T-shirt and took a pic. Said he was gonna show you.

    Thanks again Kevin for all that you do for the community.

      • Avatar
        William Ellingsworth 4 April, 2021 at 22:18 Reply

        In the pic I’m also wearing my Windrider sunglasses. Wore them while testing out the new Seadoo lineup. Wish you had an affiliate link. I bought them on your recommendation and love them.

        BTW, I rode the new RXT and the bay was very choppy. Had my little girl on the ski with me and I noticed how it kept bow hunting. I had to input a lot of correction to keep it straight. Then I rode the new GTI 170 and fell in love with it. Steering was straight and true, even through the chop, and it was a fun playful ride. The sponsons didn’t hook as hard and I didn’t worry about throwing my little one off the back of it as much.

        Thanks again Kevin, and get some affiliate links so I can buy the stuff you recommend. Be it Riva parts, or apparel like rash guards and glasses. You’d kill with that.

  3. Avatar
    Mark Hickey 2 April, 2021 at 18:13 Reply

    Did I just read that Kawasaki have changed its Iconic Green Color for a demographic that most likely doesn’t even ride watercraft. What about those of us that don’t fit their descriptors but like the Colour…… Seriously. I am in the Market for my first Ski and have been doing my research for at least six months. Here I am about at last to start to get my head around Kawasaki and this is what I read. NO i won’t buy a Green Ski with a pink apology sticker on it. Over me out.

  4. Avatar
    John Donaldson 3 April, 2021 at 16:47 Reply

    What is that color code for the fuchsia? Will the local Home Depot have it in spray cans? I’ve got a ’90 X-2 that needs some freshening up.

  5. Avatar
    Daniel Helkenn 3 April, 2021 at 21:05 Reply

    Too bad. With the new colors I’m sure the value of my H2 and ZX14 would skyrocket. I guess I’m going to have to be happy waiting for another stimulus check.

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