After twenty years of continued Sea-Doo service, Sydney Sea-Doo has closed its doors. Longtime owner and IJSBA World Champion James Masterton recently made the announcement.
Masterton gave thanks to all of his customers, supporters, and employees for the longtime support while the performance-oriented dealership was in operation. Over the years, Masterton and the Sydney Sea-Doo team helped create some awesome Sea-Doo performance products.
Due to so many unique offerings over the years, we are sure this announcement come with a shock to so many supporters and it could take some people a lot of time to absorb this new change. You might even find some evidence of this dismay here.
We are not yet sure if there will be some sort of handover or future offering of their aftermarket accessories division.
However in case you are looking for other accessories for your Sea-Doo, they have recently partnered with RIVA for some Spark performance upgrades so this could be a sign of further things to come as well.
Today marks the end of an era. At 5:30pm I will close the doors for the final time at Sydney Sea-Doo. For two decades I have lived and breathed Sea-Doo watercraft.
A profession once thought of as a far away pipe dream has gifted me a lifestyle I never thought possible.
The hours were long and stress levels intense but nothing could stop me as the dream was real. I poured my heart and soul into PWC racing, Sydney Sea-Doo and more importantly the Sea-Doo brand. As I look back at what I achieved I feel proud, Self-made, Self-paid… I entered on my own terms and now I leave on my own terms and I couldn’t feel more satisfied.
To my staff, Dean Jeffries and Kurt Eames your passion and dedication is mind-blowing, I couldn’t have done any of this without you, I will never forget your efforts as long as I live. These days, genuine people are rare and hard to find and you guys truly are ‘two-in-a-million’!
To my family and friends thank you for your loyalty and support. Professional racing and owning a dealership has proved quite the journey and during this time you stuck by me and hung on for the ride and together we kept the ball rolling.
To BRP/SEA-DOO Australia, your products have always been a step above the rest. Thank you for your support, patience and understanding during the best 20 years of my life, you truly are an innovative company atop of the PWC game. To Sam Heyes, David Heyes and David Fragapane, I thank you from the bottom of my heart. You guys gave me a start as a 15-year old kid to be a World and National champion in a sport I love and these achievements and memories will last a lifetime.
Last but not least, a shout out to the many customers who have passed through the doors at Sydney Sea-Doo over the years, it has been my pleasure to serve you. Thank you for your business and entrusting me with your hard-earned money, rest assured you always had my best. I have met some wonderful people during this endeavour, many of us became really good friends, whilst others (only a small few) I felt like feeding your head up the pump tunnel and into the jet unit (engine running).
Wrapping up, I shall depart on this note, If social media has proved worthy of anything in our industry it’s two things… young bikini-clad models looking for ‘likes’ and to publicly express gratitude for the ones who have personally helped me. For those wishing to chat, my phone number will stay the same, the only difference is if you’re looking for me I will no longer be in the workshop slaving away until all hours of the night, I’ll be living part-two of life’s so-called dream. A sincere ‘thank you’ to you all, the past 20 years has been one hell of a ride, literally!
Ride safe and respect others.