When you walk into RideNow Chandler, it doesn’t take long to figure out the crew really loves what they do. And now, Sea-Doo has made it official — naming the Arizona dealership Sea-Doo’s 2025 U.S. National Dealer of the Year for personal watercraft and pontoons.
The announcement came during BRP’s Club BRP dealer event in Boston, where top retailers from across the country gathered to celebrate a year of record-setting sales and service. For RideNow Chandler, though, this one meant a little more.
“This one really feels good because it shows the effort our whole crew puts in,” said General Manager Jon Lester. “We’ve got a team here that shows up every day ready to take care of people — whether that’s helping them pick out their first Sea-Doo or making sure their gear and service are spot-on.”
Over on Instagram, the Chandler team summed it up simply: “We are pleased to announce that we were named the BRP National Sea-Doo Dealer of the Year! We’re truly honored by this …” And for good reason — this isn’t just another plaque for the wall. It’s recognition of excellence across the board: sales performance, service training, aftermarket growth, and customer experience.
If you were roaming the pits or soaking up the vibes at last year’s IJSBA World Finals, there’s a good chance RideNow Chandler caught your eye — not just as a manufacturer dealer, but as a community hub. In December 2024, RideNow Chandler hosted the very first Personal Watercraft Owners Convention, organized by the IJSBA.
Originally, the Owners Convention had been slated to take place alongside the 2024 World Finals at Lake Havasu, but when the Arizona heat got the best of that plan, IJSBA moved it to RideNow’s indoor facility in Chandler — about 200 miles east of Havasu.
The event itself was a smaller, more intimate gathering of riders, racers, and industry pros. Held inside RideNow’s spacious showroom, it was designed explicitly as a planning session for the 2025 Owners Convention — a brainstorming space for the competitive and recreational sides of the sport to come together, trade ideas, and help shape what future PWC community events should look like.
IJSBA described the day as a “bridge” between racers and everyday riders, with local clubs, vendors, and brand reps joining in. RideNow kept things relaxed with refreshments and swag, while sponsors like Hot Products kicked in prizes. Attendance was modest, sure — but for a first-time event pulled together at the tail end of the season, it set the tone for something that’s now taking root at this year’s World Finals in Havasu.
Fast forward to today, and the 2025 IJSBA World Finals are officially underway. Many of the ideas first floated at that Chandler convention — like improved owner amenities, hospitality areas, and organized recreational activities — are showing up in this week’s programming. In that sense, RideNow Chandler didn’t just host a meeting; they helped chart the next chapter of how the PWC community connects.
And really, it’s that same spirit of involvement and community focus that likely helped earn RideNow Chandler its newest distinction as Sea-Doo’s 2025 U.S. National Dealer of the Year — proof that when a dealership invests in its people and its riders, the results ripple far beyond the showroom floor.
For dealerships, being crowned Sea-Doo’s “Dealer of the Year” isn’t just bragging rights — it’s a calling card. Customers see that logo on the door and know they’re walking into a shop that does things right. It builds trust, helps new buyers feel confident, and gives longtime owners another reason to keep coming back.
It also opens a few behind-the-scenes perks. Often, award-winning dealers can see increased manufacturer support, marketing collaboration, and access to promotional opportunities. Beyond that, the honor tends to provide a morale boost across the team.
RideNow Chandler now joins an elite lineup of previous Sea-Doo Dealer of the Year winners like HK Powersports in New Hampshire, who earned the title last year. HK made waves around the Lakes Region by building its reputation on customer relationships, reliability, and community involvement — proof that this award isn’t just about selling units, but about doing right by riders.
And that’s really the takeaway here: when Sea-Doo recognizes a dealership, it’s rewarding more than just numbers. It’s about consistency, attitude, and a culture that puts customers first.
For RideNow Chandler, this recognition is the latest milestone in a long run of success. As part of the larger RideNow network, they’ve already built a name for themselves in the Phoenix-area boating community. The award just puts a spotlight on what regulars already know — that this team is the real deal.
And while RideNow Chandler was honored as Sea-Doo’s U.S. National Dealer of the Year during the Club BRP dealer event in Boston, north of the border, Banner Recreation and Marine in Kelowna, British Columbia, received the same prestigious accolade for Canada. This recognition underscores Sea-Doo’s commitment to excellence across North America and celebrates dealerships that exemplify the brand’s values and dedication to the PWC community.
Banner Recreation and Marine’s achievement is particularly noteworthy given the challenges posed by the Canadian market’s seasonal nature. Operating in a region with a shorter riding season, Banner has excelled in providing exceptional service, fostering community engagement, and maintaining strong sales performance throughout the year. Their success story mirrors that of RideNow Chandler, demonstrating that regardless of geography, a focus on customer satisfaction and community involvement can lead to outstanding results.
Both dealerships’ recognitions highlight Sea-Doo’s overarching strategy to support and celebrate its dealer network, ensuring that top-performing dealerships are acknowledged and empowered to continue their excellence. These accolades not only honor the dealerships but also reinforce Sea-Doo’s commitment to fostering a vibrant and engaged PWC community across North America.
So if you’re in the area and thinking about a new ski or gearing up for next season, chances are the Sea-Doo National Dealer of the Year has exactly what you need.
