The fall preview edition of V Magazine has been sweeping the newsstands and for good reason. It features world renowned fashion model Gigi Hadid aboard a custom Fendi wrapped Sea-Doo RXP-X 300.
To help V Magazine pull off this special edition article, Look Marketing came into the picture to do some public relations and logistics work for its client Sea-Doo watercraft. After all was said and done, over 75 million people from around the world were exposed to the amazing Sea-Doo watercraft.
Look Marketing did some extensive behind the scenes work to help make this possible. They explain their full involvement in these excerpts below from their press release:
We helped pick the right Sea-Doo model for the look the creative team wanted. We worked with a local Miami vehicle wrap company to deliver the unit and help with the Fendi wrap graphics. For the actual shoot, we made the Sea-Doo portion as turn-key as possible. It also helped that Gigi Hadid was a genuinely nice person, with a great work ethic, and admitted adrenaline junky. She listened intently to our instruction on-set and did indeed ride aggressively for a full four hour shoot.
To date (mid-July) the effort has generated over 456 million impressions from being featured in 38 different outlets. The biggest hits have come from Gigi’s own social media posting. Again we helped Hadid and photographer Mario Sorrenti have a great experience and they shared their appreciation with more posts. #lookatus