Video: Yamaha’s New “Benchmark in Luxury Performance”


Earlier this week, our friends at Yamaha WaveRunners Australia executed possibly one of the best “luxury car commercial” videos highlighting all of the features on the new FX platform. It truly has that 1990s throwback feel that was so commonly used for Cadillac, Lexus and BMW; y’know what we’re talking about: a dimmed photo studio, with soft light bouncing off of the paint as it slowly rotates around the room. All while a smooth, even-toned voice assures that not only do you deserve the best, but only the best will do.

Well, OK. It’s not that cheesy. But this is a fun little ad spot nonetheless. And moreover, it’s definitely worthy of the praise – the new FX WaveRunner, that is. Yamaha Motor Corp. USA made it a point to place its top-of-the-food-chain 2019 FX Limited SVHO in The Watercraft Journal’s hands as soon as possible; and as the review (linked here) attests, we think it was a home run. Not only did Yamaha redesign an already super-successful platform to corner smoother and navigate truer through chop, but it’s also pretty dang clever.

The new Yamaha ConNext all-digital, full-color touch-screen dashboard is a great feature and the first of its kind for the personal watercraft industry. That’s huge. (Plus, we’re happy to see the key fob finally be phased out.) The saddle is more comfortable for us taller guys, the new RAM mount system is both universal to all FX machines (FX HO, Cruiser, SVHO and Limited), it also is super useful. During our prolonged access to a 2019 FX SVHO (video review is coming soon. Hold tight!), we rotated ours around with the use of a single Allen wrench  between a mount, a cup holder (now, much deeper so drinks won’t bounce out) or the base plate.

There’s a bunch of other innovations that the video below does a far better job describing, so enjoy below:

The benchmark in luxury performance. Now available in all dealerships across the country, take your on-water adventure to the next level with the flagship 2019 FX series.

Posted by Yamaha WaveRunners Australia on Monday, January 21, 2019

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Kevin Shaw

Kevin Shaw

Editor-in-Chief – kevin.shaw@shawgroupmedia.com Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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