The Watercraft Journal By The Numbers: April 2014


Where did the last six months go? Believe it or not, it was half a year ago that The Watercraft Journal was first launched to the world, and since that time we have seen a staggering – and we mean that without any hyperbole – amount of people coming to the Internet’s only daily personal watercraft magazine. Not only has our booming readership surpassed those who want to claim us as competition, but The Watercraft Journal is homing in on readership numbers that rival message boards and forums.

And why is that a big deal, particularly if you’re a business owner considering advertising with The Watercraft Journal? Because as an advertiser, your brand is guaranteed significantly more and immediate access to more potential customers – both new and returning – through our digital advertising and endemic and attention-grabbing feature content and professionally-written daily news stories.

Advertising in magazines, be it in print or digitally, has always been about marketing your name, product or brand and it’s only smart business to find the outlet that will provide you the most access, the greatest return on your dollar, and for the lowest fare possible. Because The Watercraft Journal is free to its readers, and thereby entirely advertiser supported, we ensure that our rates are lower, our turnaround is faster and our readership larger than anybody else. And if today’s “By The Numbers” has anything to say, it’s exactly that.

November 2013 Through April 2014

April 2014

More Of What People Want
Frankly put, the days of sitting idly by waiting for the mailman to drop off the latest issue of our favorite magazine are all but over. We don’t rely on a few pages of print for late-breaking news, entertaining pictures and video, or needful information. That’s what the Internet is for, making print magazines a novelty. On the other hand, The Watercraft Journal publishes originally-written content on a daily basis; articles that are timely, sharp and professional.

Total Feature Articles Published in 2nd Quarter: 41 (excluding daily news)
Total Articles Read in 2nd Quarter: 68,700
Highest Read Article in 2nd Quarter: 4,775 views

Total Feature Articles Published: 83 (excluding daily news)
Total Articles Read: 128,748
All-Time Highest Read Article: 4,775 views

Feature articles published in April: 15
Total word count: 14,041 words*

*When this number is translated to print publication standards equals a 112-page magazine. Please note that this number does not include an average of two uniquely-written news articles published daily.

Real Readers, Real Numbers, And More of Them
Readership for an online magazine is very easy to evaluate – if you know what you’re looking for. Many companies are thinking all they want is a few “click throughs” on their ad, but that’s just the tip of the iceberg. Getting your name, your company’s look and brand in front as many eyes as possible is where The Watercraft Journal shines. Throughout our six months of publication, we saw a steady increase in both return and new readership. And although we’re excited about our new international readership, The Watercraft Journal still remains the clear favorite for domestic PWC enthusiasts, meaning our advertisers have access to more potential customers than with any other publication.

Total Readers in 2nd Quarter: 34,716
Total Unique Readers in 2nd Quarter: 21,911*
Top (5) Nations in 2nd Quarter:

  • United States – 19,778
  • Australia – 3,155
  • United Kingdom – 1,628
  • Canada – 1,542
  • New Zealand – 802

All-Time Total Readers: 63,663
All-Time Total Unique Readers: 37,793*
All-Time Top (5) Nations:

  • United States – 37,269
  • Australia – 5,624
  • United Kingdom – 3,092
  • Canada – 2,622
  • New Zealand – 1,447

Total Percentage of Mobile Device Users: 39%

*This number is considered equal to an individual sale of a single copy of a magazine.

More Readers With a Wider Reach
It’s been a nice compliment that so many media outlets are doing their darnedest to either match, mimic or even surpass what we accomplish here at The Watercraft Journal. But since the launch of our Facebook, Twitter, Instagram, YouTube pages, The Watercraft Journal has made it a point to use social media to its fullest extent to bring the PWC enthusiast industry all of its daily content in fastest ways possible.

Total Facebook Followers: 7,506
Total Twitter Followers: 114
Total Instagram Followers: 240
Total Weekly Newsletter Subscribers: 697

And It Only Gets Better
Let’s take into account that we’ve just surpassed 10,000 individuals reading The Watercraft Journal a month. Let’s take a second to consider that in six months we’ve reached out to nearly 40,000 individuals. And lastly, realize that it’s only May 1st, and that it’s just becoming riding season here in the States. In the last three months we were the only magazine to publish full-length, in-depth coverage of the Daytona Freeride, the Champion Timepieces Mexico Freeride weekend, Pismo Spring Break Freeride and the Crescent City Spring Break Freeride, not to mention our massive Mark Hahn Memorial 300 coverage. And that was the “off season!” Can you imagine what we’ll look like another six months from now? We can. And that’s why we’re excited – and so should you.

Tags featured

Share this post

Kevin Shaw

Kevin Shaw

Editor-in-Chief – kevin.shaw@shawgroupmedia.com Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

1 comment

Add yours

Post a new comment

No Thanks