BRP Announces $300M Investment in Electric Across All Product Lines


With the political environment swinging so radically in recent years, it’s incumbent upon manufacturers to prepare for the coming requirements imposed by regimes. The Watercraft Journal discussed this topic in detail during an episode of its podcast as well as a shorter “Quick Topic” video segment (both being hyperlinked respectively). Industry leader and innovator, Sea-Doo just announced an impressive investment by BRP of $300 million “over the next five years to electrify its existing product lines by the end of 2026.”

Although the announcement doesn’t specify which items will premier first, BRP states that its first all-electric product is expected to reach markets within two years’ time, followed by a quick roll-out across all of BRP’s product lines. Currently, BRP is developing a “Rotax modular electric powerpack technology in-house which will be leveraged across all product lines.”

“BRP is creating an Electric Vehicle Development Centre in Canada, which will focus on the “energy side”: the charger and the battery pack, as well as the complete integration into the vehicle, and a second pole of development in Austria, which will focus on the “torque side”: the inverter and the high performance electric motor.
BRP is actively recruiting to expand its EV team of experts.”

Read the entire release:
BRP announced its five-year plan where it will offer electric models in each of its product lines by the end of 2026. To achieve this, BRP plans to invest $300M over five years in product development, specialized equipment, infrastructure, production tooling and facilities.

“We have always said electrification was not a question of ‘if’ but a question of ‘when’. Today, we’re very excited to unveil more details of our plan to deliver market-shaping products that will enhance the consumer experience by offering new electric options,” said José Boisjoli, President and CEO. “We are leveraging our engineering know-how and innovation capabilities to define the best strategy for developing electric-powered products,” he added.

After developing and evaluating several concepts, BRP has made the bold decision to develop its Rotax modular electric powerpack technology which will be leveraged across all product lines enhancing the consumer experience by offering new electric options. To achieve this, BRP is expanding its Rotax electric power unit development infrastructure in Gunskirchen, Austria, and is also creating the BRP Electric Vehicle Development Centre, located in its hometown of Valcourt, Quebec, Canada. This facility will feature state-of-the-art equipment, including several sophisticated test benches and dynamometers, plus an ultramodern robotized manufacturing cell for electric batteries.

“We are thrilled to create our EV expertise centre, taking steps into the world of electrification,’’ said Bernard Guy, Senior Vice-President, Global Product Strategy. “Experts on our EV team will feel the agility of a startup environment but will benefit from BRP’s financial resources and state-of-the-art equipment to design our in-house technology,” he added.

BRP’s electric path
In early 2019, BRP acquired assets of Alta Motors, an electric motorcycle manufacturer, and commercialized the Rotax Sonic E-Kart, which is currently in operation at the Rotax MAX Dome in Linz, Austria. A few months later, it showcased e-concepts at Club BRP 2019 to give a glimpse of what the future could hold for both its current product lines and for other potential segments. BRP has produced several battery-electric, hybrid-electric and even fuel cell-electric vehicles over the years. Today’s announcement brings BRP’s electric journey further into focus, with a clear vision and firm plans to roll out its electric products.

Expanding BRP’s electric vehicle development team
The R&D team is expanding quickly, and BRP is recruiting for several positions as it moves to the next phase of its electric propulsion technology development. With involvement from Quebec, Austria, Finland and the United States, BRP’s top talent worldwide, including hundreds of engineers and specialized technicians, will work together to develop and produce electric vehicles at BRP.

For more information on employment opportunities with BRP EV R&D centers, please visit careers.brp.com/electric.

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Kevin Shaw

Kevin Shaw

Editor-in-Chief – kevin.shaw@shawgroupmedia.com Kevin Shaw is a decade-long powersports and automotive journalist whose love for things that go too fast has led him to launching The Watercraft Journal. Almost always found with stained hands and dirt under his fingernails, Kevin has an eye for the technical while keeping a eye out for beautiful photography and a great story.

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  1. Avatar
    SteveC 27 March, 2021 at 22:49 Reply

    Should we all cancel our purchase of PWC’s and Side by sides until the Electric ones come in? The big issue has always been the power storage. Efficient motors and controllers are available just need to be more main stream and mass produced to bring the cost down. Make the power storage method affordable, durable and economical to produce and they will have a winner. They need something besides the Battery for storage maybe a redesigned Capacitor or something similar to do the job more effectively.

    • Kevin Shaw
      Kevin Shaw 28 March, 2021 at 09:13 Reply

      Battery technology is quickly improving, but as is with all things, the first production year of ANYTHING is ALWAYS wrought with “teething issues.” This move is equal parts pushing the bounds of technology, and adaptation to the current political climate. I wouldn’t react just yet.

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