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Editorials

Editorials

Kevin Shaw: The Kids Aren’t Alright

Kevin Shaw - 0  331
Admittedly, it's been years since my last editorial. I guess I haven't had much to say. Well, at least anything of any import that...
Editorials

Keeping Up With All Things PWC – Editor Update

Jessica Waters - 0  633
With 2 months behind me as Editor of The Watercraft Journal, I am almost starting to feel like I’m getting into the swing of...
Editorials

Kevin Shaw: The Fourth And (Very Likely) Final Turning

Kevin Shaw - 0  2031
I've been either somewhat adjacent or wholly embedded in the personal watercraft (PWC) industry for roughly 18 years (as I can measure) and I...
Editorials

Kevin Shaw: Preparing For Planned Obsolescence

Kevin Shaw - 0  4205
Right about now, I'm reeeally hating my computer. It's a 5-year-old Apple MacBook Pro with the 15-inch screen. I bought a few years ago...
Editorials

Kevin Shaw: Cha-Cha-Changes For The Good

Kevin Shaw - 0  4967
I like being my own boss. Not everyone is cut out for it, but it seems to fit my personality. Years ago, my father...
Editorials

Kevin Shaw: Money For Nothing

Kevin Shaw - 0  5946
I found myself feeling a little sorry for the folks over at Sea-Doo this afternoon. Why my mind had singled-out Sea-Doo was due –...
Editorials

Kevin Shaw: Maybe This Isn’t For You

Kevin Shaw - 6  6166
I find myself getting short with people easier these days. Maybe it's because I'm turning 40 this year or maybe it's because I've always...
Editorials

Kevin Shaw: A Promise Made Is A Promise Kept

Kevin Shaw - 2  5065
Sure, I was frustrated but I couldn't really be that mad. The roads were packed with several unexpected extra inches of snow covering a...
Editorials

Kevin Shaw: It’s Not a Very Good Reason Why

Kevin Shaw - 2  5687
I could hear the sound of my own teeth grinding through my skull, and my wife could tell just by looking at me that...
Editorials

Kevin Shaw: Leave Your Brand Rivalry Out of It

Kevin Shaw - 1  6887
Most of you wouldn't know (nor would I expect you to) that I cut my teeth in the world of professional publishing not in...
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Popular Posts

Interviews

The Incredible Hulk: Behind The Man Behind The Industry’s Most Successful Forum

Kevin Shaw - 0  127620
My friendship with Jerry Gaddis all started with a friendly email warning me that I had really screwed up. In the final months before...
Watercraft

The Return of The King: Introducing The 2017 Kawasaki SX-R JetSki

Kevin Shaw - 51  101186
Before going forward, let's take a minute and look back at how we got here, shall we? Just two years shy of the Kawasaki JetSki's...
New Products

Video: Kawasaki Teases All-New 4-Stroke 2017 SX-R Standup

Kevin Shaw - 41  72090
OK, ladies and gentlemen. Here is the biggest news to hit the personal watercraft industry since, well...ever. Kawasaki, the company who first introduced the...
Engine

Debunking Myths & Better Understanding Sea-Doo’s Carbon Ring Seal

Kevin Shaw - 15  69181
The haters. Oh boy, the haters. If the internet has taught us one thing, it's that people sure love to dump on stuff. For...
Features

Gallery: Introducing The 2016 Yamaha WaveRunner Lineup

Kevin Shaw - 48  61530
The 2016 model year marks three consecutive years where the Yamaha Motor Corporation has dramatically raised the bar. In 2014, Yamaha's Super High Output...
Features

Gallery: Introducing The 2017 Yamaha WaveRunner Lineup (Video)

Kevin Shaw - 36  54868
Over time we've come to understand the certain ways that each manufacturer has in developing and introducing new product. While some play things a...