Chances are, if you’re a manufacturer, a dealership or a custom shop within this niche industry, you’ve read the writing on the wall. Traditional...
In 2011, Kawasaki Motor Corp. USA quietly announced that the SX-R 800, the progeny of the original JS400 and subsequent genealogical line of two-stroke...
What an unbelievable year 2015 was! For The Watercraft Journal, 2015 was a year of major milestone, unprecedented growth and marked and measurable returns...
In last month's segment of "By The Numbers" we celebrated our two-year anniversary, documenting our almost unnatural growth in an industry that so many...
If you’ve ever fought a crowded boat ramp on a Saturday morning—or wrestled with a trailer in reverse while an audience gathers—you’re going to...
OK, ladies and gentlemen. Here is the biggest news to hit the personal watercraft industry since, well...ever. Kawasaki, the company who first introduced the...
The 2016 model year marks three consecutive years where the Yamaha Motor Corporation has dramatically raised the bar. In 2014, Yamaha's Super High Output...
