The above resume should attest to our love of freeride, and because of this, we are really excited to share James Visser’s fantastic GoPro edit of his January freeride session aboard his Yamaha WaveBlaster. Titled, “Because Backflipping a Stand-up is Too Easy,” James, the 2003 Freeride Jetski World Champion in both Stand-up and Sit-down categories, “shows what can be done on a sit-down ski. After not getting onto a jet ski for 7 years, this video was filmed on his second ride with a rotator mount from Upclose Productions” according to the video.
We strongly encourage you to watch James masterfully shred the lip off of several waves, perform can-can, kickflips and just a whole lot of stellar freeride tricks that are hard enough on a lightweight aftermarket stand-up, not to mention a heavy sit-down ‘Blaster (although, we know calling a WaveBlaster a “sit-down” will probably get us punched in the mouth in some circles). And once you enjoy the video below, make sure to check out James’ collection of snapshots from the surfride session HERE.
Hey, we all love Sea-Doo’s little “Rec Lite” class runabout, the Spark but its 60-horsepower leaves quite a bit to be desired. In a world of 310-horsepower supercharged machines and sub-2 second 0-to-30 times, it’s hard not to want a little more performance. Word of V-Tech Tuned’s insane turbo package for the Spark broke late last year and the numbers pouring out of the Swedish tuner’s shop continue to impress.
Our friends at WMF Watercraft are equally impressed and have recently announced that they are ready to begin converting your staid and simple Spark into a real screamer. Purchased through Jerry Gaddis’s top tier PWC performance store 4-tec Performance, Millsboro, Delaware’s WMF will quickly convert your entry-level 2- and 3-up Spark into a boosted and bad ass runabout in no time.
V-Tech’s Jonatan Holmelius explained, “Just a reflash will give the 60/90-horsepower Spark approximately 110Hp. With the turbo kit you can get [between] 140-to-180hp depending on the boost level you run. Even if you run the “low” 140-horsepower setting, you still get a lot more mid-range torque! From 6,000 rpm, you get approximately 40 horsepower more then stock…all the way to 8,500 rpm! Its a very nice improvement on both mid-range and top end!”
A major retailer of RIVA Racing parts, WMF Watercraft has proven itself as a go-to source top-tier performance tuning, having completed the gorgeous Miss Geico RXP-X Sea-Doos seen at nearly every boat show in the United States, not to mention their stellar tuning, repair and upkeep services.
The public interest in growing, but Flyboard(ing?) still has yet to reach the mainstream. To help fix this, Zapata-Racing is helping create the first ever North American Flyboard® Championship 2014. Hosted in collaboration with Flyboard® Canada, Flyboard® Quebec, The Canadian Flyboard® Association, The American Flyboard® Association, The Mexican Flyboard® Association and The RedPath Waterfront Festival (that’s a mouthful!), the North American Championships will be hosted in Toronto, Canada this upcoming June 20-22.
Welcoming the top Pro Flyboarders from Canada, USA and Mexico, the North American Flyboard® Championship is baiting competitors with goodies, swag, fame and $2000 for first place (and $1,500 for second and $500 for third). Additionally, the North American Flyboard® Championship is promising over a million spectators. We have literally no idea how they can promise this unless the championship will be broadcasted internationally, but no such announcement has been confirmed thus far.
Nevertheless, it’s bound to add up to a pretty interesting event. Here’s the original press release:
You have been un-randomly selected to join us at this massive historical event!
This is the world’s first North American Flyboard® Championships held this June in Toronto, Canada. This event is conjunction with Zapata Racing, The Canadian® Flyboard Association, The US Flyboard®Association, and The Mexico Flyboard®Association.
Please read Flyboard magazine’s article for more details: http://www.flyboardmagazine.com/north-american-flyboard-championship-2014/
We want to see your face here, so come on and join us for a guaranteed mind blowing good time! This will be epic experience as we’ve put more than 6 months of work into it. 32 of North America’s top Flyboarder, 200ft Tall ships, helicopters, the Zapata family, the Flyboard family, live bands, Flyboard costume contests, great food and polite Canadians! What else could you ask for?
Attendance will be close to a million people, yup, that’s almost 2 million eyeballs, on YOU! This is your chance, don’t miss it. BOOK IT NOW! JUNE 20th, 21st, 22nd. Huge hotel discounts announced soon. Everyone is welcome so bring family, friends, pets? To our beloved Flyboard family, we can’t wait to see you all.
COMPETITION SCHEDULE DAY 1 (Friday) 9am-12pm QUALIFYING ROUND 1pm-4pm ROUND 1
DAY 2 (Saturday) 9am-12pm ROUND 2 1pm-4pm ROUND 3
DAY 3 (Sunday) 10am to 1pm FINALS 2pm to 4pm GROUP FLIGHT/COSTUME SHOW/PRIZE GIVEAWAY 4pm-5pm CLOSING CEREMONIES
HOTEL Hi all, here is the info for our hotel. PLEASE DO NOT BOOK YET. I WILL SEND YOU A LINK FOR THE DISCOUNT. The BLOCK for Flyboard Family is as follows:
x60 rooms total Dates secured from: June 19 to June 23 Room rate $175.00 The hotel is the Westin Harbour Castle Hotel AAA 4 Diamonds. Located at 1 Harbour Square, Toronto, M5J 1A6. Website is: http://www.westinharbourcastletoronto.com/gallery
VISA Some counties will be asked visa’s to get in as a visitor. USA and France are not required. I just saw that Mexico is required. For Mexico here is the web site to get all the info
English http://www.cic.gc.ca/english/visit/visas.asp?country=Mexico
Français http://www.cic.gc.ca/francais/visiter/visas.asp?country=Mexique
You can easily check in this website bellow if a visa is required for your country.
http://www.cic.gc.ca/english/visit/visas.asp
If you need any help with this please feel free to contact me on my cell: Alex 514-754-2775 our US number in my cell(305) 514 9182.
While we at The Watercraft Journal were patting ourselves on the back for a pretty snappy April Fool’s Joke, it would look like Sea-Doo was the one who pulled a fast one on us, and released a entirely new runabout (nearly mid-season, mind you) for 2014. No, we’re not kidding. And this machine is something that we think everybody can get behind of, although its not being marketed towards the masses. Enter: the 2014 Sea-Doo Search And Rescue (SAR).
The SAR is almost a tailored-fit response to not only the cries of rescue responders on the race course, but also that of local municipalities and lifesaving departments who regularly venture into surf, whitewater rivers, flooded areas and the like. Advertised as being ideal for “evacuation, surveillance and interception,” the SAR is significantly more than just a dolled up GTI either.
The list of features added to this machine make it a virtual commando of life-saving. From the outside, the SAR is available in two liveries, the high-visibility red-and-yellow scheme shown here, and a more staid black-and-white combo. But the SAR is much more than fancy graphics and a color-coordinated seat.
Quite literally, the Sea-Doo Search and Rescue (SAR) is no joke, with enough equipment to make a Coast Guard Zodiac blush.
Most noticeable are the SAR’s long pontoon-like “secondary sponsons.” Made from professional grade CSM (Hypalon®), the sponsons provide significantly more stability and buoyancy. These are capped with new running boards, allowing for more mobility around the deck. The hull has been treated in a shock protective 2.8 mm elastomer coating and features a large front bumper to ward off any hull damage.
Under the hull, a new “Shallow Water Navigation Kit” includes an anti-debris water intake grate, stainless steel wear ring, internal heat exchanger, and shock-protected cooling system (read: no ride plate heat exchanger). Above, the SAR is loaded with front navigation lights and a tall carbon fiber rear mast topped with another navigation light. The front storage bin includes a 12V outlet as well.
Because the SAR is based off of Sea-Doo’s Recreation-line GTI SE, it’s powered by a naturally-aspirated 1,494cc Rotax generating an advertised 155-horsepower. But it’s not the same old, same old, here. The SAR comes default in Sport mode, and includes a “universal key,” unlocking the system for fast deployment by any rescue team member.
Additionally, the SAR has the brand’s first elevated fuel filler for easier access and refueling, while preventing water intrusion while refueling. The SAR’s list of additions include a tow hook, seat strap, a rear boarding step, an external exhaust cooling flush attachment, and large capacity bilge pump. The first of its kind – especially from a major manufacturer, the SAR benefits from all of the maneuverability of a personal watercraft, the features endemic to Sea-Doo (like iBR and iControl) and years of experienced rescue crews who have already excelled at using PWC to save lives.
Below are a handful of videos outlining the SAR’s capabilities in a variety of circumstances as well as a closer look at its features:
It wouldn’t be “Freeride Friday” without an awesome trick performed by arguably one of the most proficient talents in the sport, Mark Gomez. The little powder keg has risen up the ranks of jet skiing on the world stage, charging the surf on both hemispheres and impressing onlookers and his fellow freeriders alike. Mark is also one of the most affable characters, making it hard to hate him for brandishing Midas’ golden touch.
In a recent session in Oceanside, California, Mark executed one of the most difficult tricks possible: the Superflip. Requiring the utmost in athleticism and vehicle performance, the Superflip has become the top ring to reach for in the world of freeriding, and this video shows just how masterfully Mark was able to pull it off.
Mark wrote, “This video and everything I do throughout the year is made possible thanks to WORX Racing Components and Hydro-Turf. Thanks to my friends Zack Bright, Ross Champion and Brock Taylor for the coaching, and Chris Rosner for letting me borrow his Superflip bars. I was able to go out to my surf stomping grounds outside of Oceanside harbor and make it happen.
“The concept of the superflip is extremely gnarly. Go for a backflip, kick your feet out as you leave the lip, when fully extended upside down in the air, leverage yourself back into the tray using the superflip bars on your wrist to attempt to safely land the trick.
“There was not much of a way to ease into it other than to simply commit to the trick and go for it. It for sure helps to know that the 2014 Freeride jet ski I am riding is beyond capable of this and many other gnarly tricks. I am riding a Rickter FR2 EVO-1 hull with a DASA 1000cc engine pushed by a Skat-Trak 155 pump assembled by Impros, all put together by TC Freeride. The Superflip Levers I am using are Ross Champion/Cold Fusion superflip bars which are no longer available.”
The Cargo Wave is an inclosed trailer with a watertight hatch, easily hauling camping gear or just a cooler and some towels.
I was young, but I can still remember my father attempting to tether a pair of lawn chairs to a boogie board to the back of a first year WaveRunner. He had given up trying to somehow strap a cooler down to the makeshift trailer earlier and resigned to making several trips back and forth to our daytime camping spot on the lake. The ride over was slow going as the ski wanted to swamp with all of the extra weight, and the boogie board regularly wanted to flip over, spilling its cargo into the water.
It was a frustration exercise that would be repeated countless times later in my life. Unpacking the truck only to stand on the dock scratching our heads as to how to get all of our provisions to the other side of the lake.
If I recall correctly, I have memories of my brother idling his SuperJet with a loaded Igloo cooler in the tray. My only solace is that we were not alone in our misery. Most of you reading this have grappled with the same dilemma.
The long, low and sleek design ensures you won’t feel like you’re towing a Uhaul behind your ski, and you’ll be surprised with how smoothly it tracks on the water whether idling or at speed.Its cavernous 28-cubic-feet of storage and 200-plus-pounds of maximum weight storage promises that unless you’re trying to transport bags of cement that you won’t run out of room.
That is why the Cargo Wave PWC trailer is not only a great addition to the personal watercraft enthusiast, but a much needed, and expertly executed solution to a quarter-century’s-old problem. And unlike other PWC trailers that have come and gone before it, the Cargo Wave does not require any drilling or modification to your runabout. It doesn’t require any tricky electronics or tools to attach. It’s beautifully simple in its design, sturdy in its construction and genius in its execution.
But enough with the pleasantries. What is it? The deceptively simple design is made of two specially molded fiberglass clam shells, and bonded together in a fashion similar to your watercraft, even with a rubberized bondrail.
The top deck incorporates a flip-up hatch with steel-braided tethers, and held down with rubberized latch straps, providing a watertight seal. A one-way vent allows air circulation without letting in water, helping to keep mold from collecting inside.
Inside is 28 cubic feet of storage, with a reinforced platform with non-slip matting and railings to strap your cargo down.
We had fun departing the launch ramp and taking our time to find a beach where we could set up our little camp. This process used to be a stressful one, as ditching all of our goods used to be a lingering threat. No longer with the Cargo Wave.Thick 3-inch steel-belted rubber hoses act as the trailing arms connecting the trailer to the factory D-rings on the back of your runabout. Connected with a central T-handle pin, attaching the Cargo Wave is easy.
Each Cargo Wave comes with its own full sized Igloo cooler as part of purchase, and is easily tied down with a pair of crisscrossing bungee cords. Capable of hauling over 200-pounds, the Cargo Wave suddenly becomes the most useful tool in your daytime or even overnight camping arsenal. Long distance haulers with an auxiliary fuel tank in the bow will love this trailer, as limited storage is no longer a concern.
Towed via a pair of heavy-duty capped and steel-braided, rubberized 3-inch diameter hoses, the trailer mounts with the tightening of two C-rings into the cables’ stout cast O-rings, and to the trailer itself with a T-handle pin (for easy removal at the end of the day). The rubberized hoses allow enough flex to allow the trailer with naturally sway through your ski’s wake without wagging or careening into the back of you as you slow down.
Although it’s sturdy, it’s not a toy. Always practice safe boating practices and please, don’t haul your kids, pets or buddies inside. Seriously, do we even have to ask?The Cargo Wave also lends itself to being a perfect fit for emergency and rescue applications, being able to transport medical equipment, food and water and provisions to flooded or disaster areas. As more an more departments are turning to modern runabouts, it’s not hard to imagine a Cargo Wave in tow.
We were surprised with how well the Cargo Wave tracked behind our seemingly ancient ’97 Kawasaki STX 1100. Purposely testing a heavy laden Cargo Wave with a very underpowered two-stroke runabout was intentional.
Again, the Cargo Wave failed to “wag the dog” in long sweeping turns or jostle in rougher water. Obviously, the rules of responsible driving apply when towing anything, so hot dogging around the lake with a fully-loaded trailer of goods isn’t recommended.
Ideally, we would’ve liked to see a pair of anodized spring-loaded lockable carabiners instead of the C-rings for a little more user-friendliness, but that’s a sublimely minor detail. The long, low design of the inclosed trailer is attractive and sleek, the large accessible handles make loading and unloading out of the truck a snap, and its 110-pound overall weight is considerably light given its durability.
But for the weekend warrior or long haul rider, we’re thinking this has been a long-overdue solution to your storage and transportation needs. Priced at $1,599, the Cargo Wave isn’t cheap, but considering how many inner-tubes crammed full of coolers, chairs and kid’s toys that we’ve seen lost to the bottom of too many lakes, we’re thinking it’s the right tool for the job.
As the winter thaws into Spring, and life starts to stir, so do the seasonal companies. Recently, Jobe announced the launch of their 2015 Jobe Ruthless Model Contest. You’re probably thinking, “Wait, 2015? It’s only April of 2014. What gives?” Well, Jobe has already taken care of this year, and now they’re working on next year.
So what does it take become Jobe’s Miss Ruthless 2015, the face of all of Jobe’s marketing campaigns for next year? Not to mention the winner of a professional photoshoot and a cash prize of 500 euros! It’s actually pretty easy: Starting today and running all the way until May 14th, entries must go online and submit four photos (head, upper body, profile and full body images) as well as fill out an entry form as well as why you want to be Miss Ruthless.
Here’s the original press release:
It’s time for the 2014 Jobe Ruthless Model Contest! Jobe is hosting an online model contest on www.jobepwc.com/modelcontest in search of the new face for the 2015 Jobe PWC Ruthless range! Winning the model contest will make you Miss Ruthless 2015, including a professional photoshoot on an exciting location and a cash prize of 500 euros! As Miss Ruthless you will be the face of all Jobe PWC communication in 2015!
The Jobe Ruthless Model Contest launches on the 3rd of April 2014 and will run for one and a half month closing on the 14th of May 2014. After this period a professional jury will pick the three best entries to compete in the Ruthless Model Contest Finale. The Finale will take place from the 30th of June ‘til the 31th of July 2014.
Are you as excited as we are and want to take your shot on becoming the new face of Jobe PWC for a full year? Head over to www.jobepwc.com/modelcontest, follow the instructions and convince Jobe why YOU should become Miss Ruthless 2015!
When I was diagnosed with melanoma in 2005, I, with a good friend, rode my ski 5,000km (3,100-plus miles) around New Zealand to raise awareness of skin cancer. Over the next few years I went even further for the skin cancer cause with a cool but ultimately unsuccessful attempt to ride a ski from London to Sydney in 2010 and then three successful world distance records in 2011 and 2012.
Although Burfoot had previously circumvented the entirety of New Zealand by personal watercraft, his annual Melanoma Foundation adventure rides would take a far less grueling course.
All this took a lot of time and energy, and usually ended up costing a lot of money rather than raising it. I had heard about an event in Australia called Jet Trek which is an annual adventure over a week, raising funds for a chosen charity. The formula looked perfect: Lots of different people all having a ball, riding on a supported and preplanned adventure and helping to raise funds for a good cause.
I could see that this would work well in New Zealand and set about planning a trip in support of the Melanoma Foundation. The Aussies were very helpful in getting us setup and showing me all their procedures and templates. So with their help Ski-nZ was born. The first event was a huge success, raising $61,000 and getting the Melanoma Foundation’s message out there to the public.
The 2014 Ski-nZ started on the 10th of March in the Westhaven Inlet at the top North West tip of the South Island. Twenty-five riders set off at 8:30 am and were treated to some stunning scenery as they rode around Farewell Spit and into beautiful Pohara in Golden Bay, arriving around lunch time. They were then able to relax for the afternoon before attending the first of the sumptuous restaurant dinners provided along the way and suffering my nightly briefing.
Normally the French Pass is a treacherous strip of water that is often a washing machine of tidal flows. Thankfully, today was a very calm day.
Day 2 was a ride through New Zealand’s famous Abel Tasman Park where hidden coves and magnificent golden sand beaches abound. There was wildlife a plenty with seals, dolphins and penguins regularly being sited. Riders met their ground crews in Kaiteriteri for lunch and then rode directly across Tasman Bay from there into the Port of Nelson. The sight of 25 PWC and a Coast Guard boat coming into Nelson side by side must have been impressive. We were supported all the way on the water by the Coast Guard and were very appreciative of their contribution to the cause and enjoyed the company of their volunteers immensely. That night we had another great dinner and an auction to raise more funds.
Unfortunately, the impending Cyclone Luci made our final day impossible, so our week-long adventure ride needed to come to a close a bit early.
Day 3 had us ride towards the North East and into French Pass. French Pass is a narrow stretch of water that passes between the mainland to the south and D’Urville Island to the north. The pass has huge tidal flows and at times looks like a raging river. We approached it with some nervousness and anticipation. But not wanting to have any drama, I had checked and timed our passage for the least amount of action and it turned out to be a non-event.
We then settled into our accommodation at French Pass with the majority of us in a big, old house appropriately named “The Big House.” We were to be in French Pass for two nights. It was a fun time with a beer or two being consumed and plenty of freshly caught fish being barbecued. A pajama party theme night was held on the first night which was a great success.
On the second day in French Pass, riders and crew were free to do what they wished with some opting for a fishing charter, some doing their own thing and others opting for the planned ride around D’Urville Island. That ride plan ultimately got changed on the fly as when we rounded the southwestern point of D’Urville we encountered strong winds and high seas, which meant that it would have been just plain hard work and no fun to get all the way up the west coast. No one was keen on that, so we turned around and went back to the protected side of D’Urville and enjoyed some stunning high speed riding very close to the deserted shoreline and in very clear water.
Participants in this year’s Ski-Nz Challenge – sponsored by Yamaha – were entreated to some of the most picturesque riding locations in the world, as New Zealand’s coastline is some of the most striking to be found.
On Day 5, we rode in good conditions along the top of the Marlborough Sounds for about 60km before entering the beautiful Queen Charlotte Sound. We were treated to more close in high speed running in crystal clear water for about 40km before heading into Endeavour Inlet and the famous Punga Lodge for lunch. Then it was a short ride into Picton for another great dinner and a 70s theme night.
All week we had been lucky with the weather but we had all been watching the development of Cyclone Luci, due in our area Saturday. Saturday was our final day, Day 6, and it was when we were to ride across Cook Strait to the Nation’s Capital, Wellington. Cook Strait is famous for its foul weather and large seas. I have ridden across it four times and twice I’ve been well beaten up and arrived looking like a shipwrecked sailor who’s just dragged himself up onto a beach.
This year’s riders came from all walks of life and their riding experience ranged from novice to expert. This year we had one person for the USA and one from the UK riding. We hope some of you will consider coming down to see our beautiful country, escape your winter and have your adventure of a lifetime.
At 5:30am on Day 6, things were even worse than expected with winds in the Strait of up to 40kt (or 75kph) and a gale warning in place. I made the difficult decision to call off the day’s ride and everyone traveled across on the ferry. I was grateful that everyone supported my decision and noted that some even seemed relieved. I’m sure there were a few who could have easily made it but as a large group, it was not practical and would have been just plain dangerous.
So we ferried across to Wellington for our last night dinner and prizes. It was a great night. We were able to thank everyone for their fantastic contribution to the cause. Prior to and throughout the event, this amazing group of people had raised $93,000 for the Melanoma Foundation and had had a great adventure into the bargain.
You wouldn’t buy a car without test driving it right? That’s what we thought. And likewise, that’s what Yamaha thinks too. That’s why they’re launching the very cool “On The Water” Demo Days across the nation to better familiarize you and other potential buyers with the all new 2014 lineup. Hosted by select Yamaha WaveRunner dealers from across the country, the “On The Water” Demo Days is the best way to get up close and personal with these awesome machines (that is, besides reading The Watercraft Journal’s PWC reviews of course).
And Yamaha has quite a bit to be proud of this year. Their lineup is one of the brand’s most comprehensive, with craft ranging from family budget-friendly entry level craft, fuel-sipping cruisers and long haulers, to full-blown race-ready supercharged water burners. Participation in the Demo Days is done via signup at www.YamahaOnTheWater.com, so if you want to take a crack at some of the best skis on the water, now’s your chance.
Here’s the original press release:
KENNESAW, GA – April 1, 2014 – Yamaha WaterCraft, a division of Yamaha Motor Corporation, U.S.A., announced today the 2014 Yamaha on the Water Demo Days hosted by Yamaha dealers nationwide. The national program connects interested consumers from around the country with their local Yamaha dealer, providing an opportunity for them to test a wide range of new 2014 Yamaha Watercraft products and experience first hand what a summer on the water is all about.
“We know that once consumers begin to experience the lifestyle related to our on the water products, that it is hard to resist. This year we have new value priced WaveRunners, new race performance models and our widest range of boat models for every buyer and every budget,” said Yamaha WaterCraft general manager Bryan Seti. “This program helps local dealers communicate directly with consumers about which model might be the best fit, and then provides a platform for getting out on the water and experiencing them first hand.”
The dealer search and sign up site is live right now at www.YamahaOnTheWater.com. Demo rides are free to the customer, and it is the responsibility of each participating dealer to facilitate the communication with the customer and schedule the demo ride time and day.
More information on Yamaha’s new 2014 WaveRunners and Boats can be found at www.YamahaWaveRunners.com and www.YamahaBoats.com
The American poet Henry Wadsworth Longfellow once quipped that “It takes less time to do a thing right, than it does to explain why you did it wrong.” In the brief past five months wherein The Watercraft Journal has published the Internet’s only daily personal watercraft magazine, our exponential growth evidences that our commitment to producing superior content, faster and for free is paying off.
The funny thing is that producing compelling, informative and entertaining originally-written content isn’t all that difficult. In fact, once you commit to doing the job right it sort of becomes second nature, like shampooing your hair or brushing your teeth (that is, if you have hair or all of your teeth). Then again, professional journalism is a trade that is not gifted but taught, and some simply refuse to be taught.
We are the only magazine to provide insightful and useful product and personal watercraft reviews, as well as in-depth interviews each and every week. These, in addition to our daily news articles, are mixed in with exclusive shop tours, late-breaking event coverage (regularly with huge photo galleries), videos, and technical how-to features…and we’re only a couple of days into Spring!
And again, the purpose of each month’s The Watercraft Journal By The Numbers is primarily for the benefit of current and would-be advertisers, and is, as we’ve said before, evidence of our commitment to total transparency.
March 2014
The Genuine Article(s)
Unlike other publications that merely “cut, copy and paste” articles pilfered from other sources, The Watercraft Journal prides itself on generating unique and professionally-written content, providing additional detail, quotes and/or insight when addressing a widely covered subject. But it its our full-length feature content where we shine most. We’re not seasonal. We’re not bimonthly. We’re daily, Monday-through-Friday. And that’s why more PWC enthusiasts come to us each day than any other magazine.
News articles published in March: 28
Feature articles published in March: 15
Total word count: 12,787 words*
*When this number is translated to print publication standards equals a 116-page magazine. Please note that this number does not include an average of two uniquely-written news articles published daily.
Real Readers, Real Performance
Here’s a fact: a magazine lives or dies by readership. And if the numbers teach us anything it’s that while a very healthy spike helped push February’s needle a tad higher, March’s steady consistency of increasing readers reading more articles more often means that we’re engaging our readership in new and better ways more regularly (whew! that sentence was a mouthful).
February
Total number unique readers: 7,372*
Total number of articles read: 20,172
Percentage of new readers: 57.8%
March
Total number unique readers: 6,757*
Total number of articles read: 20,220
Percentage of new readers: 54.9%
*This number is considered equal to an individual sale of a single copy of a magazine.
Socially Acceptable
Its funny how “if you can’t beat ’em, join ’em” has never been more true than this past month. Some have decried our social media effort, but in a hilarious turn of events, have about-faced on their position and greedily lapped up the benefits of digital marketing (although doing a lackluster job of mobilizing it into useful readership numbers). Our Facebook, Twitter, Instagram, YouTube, and weekly newsletter are carefully crafted, monitored and modified to derive the most efficacy, translating into engaged readers who will return again and again.
February Facebook readers: 4,476
February Facebook weekly reach: 87,034
Top Five countries: Argentina, United States, Brazil, Greece, Chile
March Facebook readers: 5,871
March Facebook weekly reach: 81,418
Top Five countries: Argentina, United States, Philippines, Brazil, Greece
Giving You One Really Good Reason
For the company looking for the maximum exposure possible for their brand from a personal watercraft magazine, there’s no better resource than The Watercraft Journal. And as this month has already shown, nobody covers all of the sport better, faster or more thoroughly…and again, it’s only the beginning of April! There’s a lot to be seen this month, including more freeride, some amazing technical articles and some really special interviews. If you’re looking at getting your brand in front of more eyes than anywhere else, then The Watercraft Journal is where you belong!
