Biloxi, Mississippi native Jules Hopkins is a semi-professional Ski class racer and full-time mechanic at Performance Jetski And Cycle when he's not on the...
Whoowee, does our batting record suck. Looking back at last year's predictions, we failed (spectacularly, we might add) on every single prediction. The biggest...
We've literally asked avid riders, "What's the one item (of riding gear) that you're always replacing?" It's not gloves, it's not boots/water shoes and...
Let's face it, purchasing a brand new personal watercraft sure sounds tempting but many of us simply cannot justify the monthly expense - especially...
Whether you're tucking your personal watercraft in for a long winter's nap, you're just needing to give your ride its regularly-schedule maintenance, there are...
What would you do if you had at your command a team of highly trained engine tuners, technicians, fabricators, electronics specialists and machinists all...
There are ways to cultivate the owner experience. When Dodge first launched its open-roofed, V10-powered Viper roadster, marketers sought to make the purchasing experience...
