This weekend’s Pro Watercross Hydro-Turf Hydrodrag World Championships shook the personal watercraft industry to its core with an all-new world record top speed of 114.2 miles per hour on a Sea-Doo Rotax-powered Yamaha FZR piloted by UJET’s Uva Perez (more on that later). While the record-setting run is clearly sucking up all of the oxygen in the room, there were some seriously impressive performances in other classes that bear noting:
Three Dean’s Team riders, Scott Rice, Tonito Lopez and Ron Allison had a tremendous weekend. Rice swept the podiums of the Stock, Spec, and the Superstock classes; Lopez, also performed great in Stock class, coming in second against Rice; Ron Allison won the Stock class Speed Alley with a run of 92.8 MPH. All these skis were Yamaha FZ WaveRunners with Dean’s Team Performance reflashes.
The Watercraft Journal spoke directly with Dean’s Team founder Dean Charrier who said, “Scott Rice was impressive and raced the best performance I’ve seen yet from him. To sweep all those three classes is no easy feat and he consistently ran great on his Dean’s Team FZ’s.” Not only has the Dean’s Team ECU Reflash proven itself in the realm of endurance racing with AquaX all year, it’s also lead the world in closed course races earning multiple world titles at this year’s IJSBA World Finals, and now with three world titles in drag racing this weekend at the Hydro-Turf Hydrodrag World Championships.
What would you do if you had at your command a team of highly trained engine tuners, technicians, fabricators, electronics specialists and machinists all dedicated to developing every part necessary and calibrating every spectrum of performance to ensure that your personal watercraft was performing at its highest peak?
If you holed these guys up in their own 6,000-square-foot facility equipped with every tool, machine and material needed to accomplish their goal, how do you think they’d do? If you’re thinking you’d be the most dominant force in PWC racing, you’d be right – and you’d also be the head of RIVA Racing‘s Development Team.
Since launching in 1992 – under the banner of the Factory Yamaha race team – RIVA Racing division of RIVA Motorsports has occupied the same off-campus 6,047 square-foot facility. When RIVA was first tasked with running the Factory Yamaha race team, they have maintained dedicated staff of employees – comprising the Performance Parts Team – since 1992.
At that time, an unmarked off-site facility, separate from RIVA Motorsports’ Pompano Beach, FL. headquarters, has served as RIVA Racing’s “skunkworks.” The building’s location is both secure and confidential, with its own stand alone security to protect both all of the equipment and watercraft inside.
Beneath its roof is more than most shops could ask for. Three major rooms occupy the building, separated into a manufacturing/machine shop, with welding stations, fabrication tables, drill presses, mills, a lathe and tube bender – all put to use for developing rough-hewn prototypes that are trial fit and matched to brand-new watercraft stored in the room adjacent.
The larger room serves as the build floor, where each of the RIVA Edition watercraft (25 hand-built FZRs in 2016 and now the new GP1800R for 2017), as well as other prototype craft are assembled, as well as a prop table, and equipment for electronic testing are found.
Next to it is RIVA’s state of the art engine dyno, fed by temperature-controlled air and cooled by a separately temperature-controlled water reservoir. The Borghi Eddy Currant Magnetic Brake Dyno works in tandem with Superflow data gathering acquisition software, providing RIVA’s Development Team all of the pertinent information to make adjustments to their electronic tunes and hardware.
Next to the engine dyno is a clean room for engine prep. Yet, all of this serves as preliminary preparation for the final battery of testing held at RIVA’s private test lake. Located a scant 5 minutes away, the fresh water lake facility features a private launch ramp and dock currently under renovation. When complete, the waterfront facility will feature permanent cabanas, benches and lounge chairs, a full BBQ kitchenette and separate bathrooms.
Yet, all of this would be moot without the team to operate it. Bruce Clarkson’s participation with the team dates back to 1994 when he moved from South Africa to Florida for the Factory Yamaha effort; as the senior member has earned the position of senior development specialist.
Described as a “jack of all trades,” by team leader Dave Bamdas, Bruce handles all of the design and fabrication of RIVA’s intakes and exhaust systems, fuel prototyping systems, as well as the brand’s top-of-the-line steering systems. As head over the machine shop, Bruce is a talented welder, fabricator, machinist. Bruce also works closely with RIVA’s vendors, overseeing quality control, which fits his perfectionist work ethic.
The newest member of the RIVA Development team is Jesus Garcia, having joined the ranks mid-summer of this year. Jesus’ experience with EFI tuning placed him immediately over RIVA’s engine management development, specifically the MapTunerX, as well as the ViPec ECU in a lesser extent.
Skilled with on water tuning, Jesus’ talents in setting up pumps, impellers, and ECU tuning has elevated RIVA’s level of deliverable performance and even broadened RIVA’s appeal to European racers, as well as those within the USA. Jesus is regularly seen on the beach and in the pits at local races, working with all racers regardless of their participation with RIVA Racing. Jesus’ commitment to offering superior track support has been just one of the benefits of his addition.
The last two members of the RIVA Development team – Mark Nystrom and Dave Bamdas – are just as important. With over 20 years with RIVA under his belt, Mark is the team’s engine specialist, providing valuable mechanical insight regarding development of engine internals, namely aftermarket pistons, rods, cams, valve kits, and coding systems. In addition to overseeing the entire dyno facility, Mark is also the leader of all special builds projects (RIVA Edition GPR, FZR) as well as the team’s head technician, and designer of parts too.
Overseeing all of this madness is Dave Bamdas himself, who serves as the team’s leader, providing projects their direction, ideas, priorities as the department reports to back on their progress and input.
In all, the process wherein a new part is proposed, designed, prototyped, tested and developed happens both in a short amount of time as well as with a surprisingly small collection of like-minded individuals. At the time of this story, the RIVA Development Team is currently working on several performance stages of the Yamaha GP1800 as well as assembling models to be sold as their RIVA Edition GP1800R units, as well as developing product for the soon-to-be-released Kawasaki SX-R.
“RIVA is dedicated to the new ski,” Bamdas explained to The Watercraft Journal. “We have a long history and rich background in building standup performance.” With 2017 just over the horizon, we’re certain the RIVA Development Team are hard at work getting a full catalog of products ready for the new year.
In case you missed it, earlier this year 37-year-old Franky Zapata, inventor of the Flyboard Air, broke Alexander Duru’s record of the furthest flight on a hoverboard. The record shattering flight made by the French Jet Ski champion took place April 30, 2016 off the coast of Sausset-les-Pins in the south of France. He rode his specially designed jet-powered board called The Flyboard Air, which uses an “Independent Propulsion Unit” to fly hose-free and can stay airborne for up to ten minutes. The Flyboard is not equipped with a jet ski or tether like other types of hoverboards.
The Gizmag staff was anxious to check out Zapata’s world record attempt so they boarded a ship named Albatros, which got underway in the Mediterranean near Marseille, France. Also among the guests aboard the vessel were other members of the press and selected VIPs. The Albatross dropped anchor opposite a take-off platform at Carry-le-Rouet while everyone waited for Zapata to get suited up and fly away.
After Zapata performed a quick systems test, he climbed into the attached boots of the Flyboard Air’s carbon fiber platform and prepared for launch. Once he cranked the jets, he was quickly airborne and cruising along the coastline. This lasted for close to ten minutes before he flew roughly 100 feet above the water, hitting a maximum speed of 44 miles per hour, prior to making his landing in the port of Sausset-les-Pins. Zapata totally smashed Duru’s old record of 905.2 feet with his own amazing flight of 7,389.76 feet! You can check out the video right here. It’s really cool!
Every year we field a handful of angry comments and emails from watercraft enthusiasts decrying the manufacturer’s lack of building small, lightweight runabouts. Now before you start screaming “Hello! Sea-Doo builds the Spark, you moron!” And you’d be right. And that’s the same thing we’ve said in response to said emails. It turns out that a “soft, Polytec hull” isn’t what these guys are looking for – at least, that’s what they tell us (their words, not ours).
Apparently, what so many of these guys want to come back is a tiny, durable, torquey one-seater runabout that they can run through groves of trees at 30mph and not worry about it puncturing the hull. The other guys want a runabout they can jump not just off of waves, but logs, beaches, sand bars, berms or their buddy’s skis. How do we know? Because of insane videos of hilariously bad behavior like this!
Published back in 2012 when a local river flooded, this group of goofballs loaded up their Kawasaki Sport Cruisers (SC 650) and TC 650s and charged the nearby groves and swamps, doing their best to recreate their favorite scenes from “The Dukes of Hazzard” except by water. Of course, this is the sort of stuff that gets environmentalists all up in a wad, so make sure not to share this with your more “green” friends.
Last month, The Watercraft Journal shared four awesome truck deck packages from our friends at Truckboss Decks, namely their Snow Basic and Deluxe Bundles, and their UTV and ATV bundles, all targeted at keeping the outdoorsy powersports enthusiast up and running in time for the fall and winter. But truckboss realized that there’s still a big group of enthusiasts who aren’t beholden to the changing of seasons, or they simply don’t care and will weather the cold just to keep on riding, and that’s the personal watercraft group!
As a quick recap, Truckboss’ “UTV Bundle,” provides you with everything you need to haul your UTV. This packages promises to save you up to $698 USD, and comes with the Truckboss Base Deck, and the Base Deck Ramp Package (two 10-foot skinny ramps), a winch kit, six tie down rings, and under deck lights. The choice of a 7-foot or 8-foot deck has been reduced to $3599 USD (Regular $4279) for the 7-foot, and $3999 USD (Regular $4697) for the 8-foot, respectively. If you’d like to add on a Flip Extension, it’ll cost you only $399 over the regular $467 price.
The second is their second “ATV Bundle” which is perfect for hunting season, allowing you to haul your ATV’s with style. With a savings up to $881 USD, this package begins with the Truckboss Expandable Deck with an optional upgrade to skinny ramps, six tie down rings and under deck lighting, with three deck length options. At 6-feet you’ll pay $3799 USD (Regular $4486), 7-feet is only $3999 USD (Regular $4719), and 8-feet is $4399 USD (Regular $5280), with an optional winch package for only $499 (Save $96).
Next is Truckboss’ “Snow Basic Package” including everything you need to get you there, providing a savings up to $720 USD. It begins with a Truckboss Expandable Deck, a carbide kit, six tie down rings, and three super clamp D-rings. It too has the option of three different deck lengths, 6-feet for $3999 USD (Regular $4595), 7-feet for $4199 USD (Regular $4828), and 8-feet for $4599 USD (Regular $5389). There’s also an option to add a flip extension for only $529 (Reg $606).
Lastly, there’s the “Snow Deluxe Package,” easily the best setup for hauling sleds offering a savings of up to $899 USD. It starts with Truckboss’ Expandable Deck, a winch kit, six tie down rings, and three super clamp D-rings, two Superclamps, a carbide kit and 20″ LED light with under deck lighting. It then offers three deck lengths; 6-feet $5199 USD (Regular $6004), 7-feet $5399 USD (Regular $6237) or 8-feet at $5899 USD (Regular $6798), with the option for either a flip extension for only $529 (Reg $606), or Truckboss’ awesome Flexxloader Snow (cradle, Push Back, and buggy) for only $1099, offering a savings of $507.
But now, Truckboss is offering you jet skiers two options of their PWC systems, beginning with their “Sit Down Bundle,” which comes with their Truckboss Expandable Deck, a PWC ramp, a winch kit, two large PWC cradles with their Push Back System, two Cradle Double Axle System, and under-deck lighting. You also have a choice of two deck lengths; 7-foot for $6,599 (saving $1,888), or 8-foot at $9,048 (saving $2,049). The second kit being their “Stand Up Bundle,” which includes a Truckboss Expandable Deck, a PWC ramp, a winch kit, two small PWC cradles with their Push Back System, two Cradle Single Axle System and under deck lighting as well. The choice of deck length are also 7-foot at $5,999 (shaving off $1,846) and 8-foot at $6,499 (saving you $1,907).
Yeah, yeah. We’re a day late on this one. But we had some other more important stuff to get out there before goofin’ on this failed PWC. The Sea Spi watercraft was (the website is down and we haven’t found anyone still selling or servicing these vehicles) a single or double-rider craft (Sea Spi I and Sea Spi II) powered by an electric motor that propelled you a wakeless idle speeds (a purported maximum speed of 4mph).
The purpose of the Sea Spi wasn’t recreational riding, but rather an alternative to snorkeling. Riders were intended to lie on their stomachs and observe the undersea world through a padded viewing glass that was built into the boat. Steered and throttled by manipulating joystick, the Sea Spi was a clever idea intended for vacationers and tourists who’d rather sunbathe on their bellies than actually exert themselves by lazily swimming around a shallow cove.
Understandably, the Sea Spi also came with certain regulations: riders couldn’t weigh more than 275 pounds for the single-rider craft. And tourist locations required a minimum age is 6 years old (!). Priced (around 2010) at $4,000 each, the Sea Spi failed to catch on with waterfront resorts and didn’t last much long after that (although we have found resorts in Key West, Grand Cayman continuing to offer rented tours).
There’s a big difference between being quick and being fast. I think people often mistake the two unknowingly in conversation, but it bears noting the distinct difference both in language as well as in describing something (ie. both are an adjective as well as an adverb). My experience with all of Kawasaki’s supercharged Ultra models has been markedly similar: the brutish delivery of industry-leading horsepower teeters on the precipice of exhilarating and irresponsible. And yet, all Kawasaki Ultras reach a crescendo below that of other supercharged PWC – albeit, the dash to that point will nearly separate tendon from bone.
But first, let me take a small thematic detour: I own a 1969 Dodge Charger that I rebuilt by hand. It’s big and brutal, both in its power and purposeful lack of comfort. There’s no air conditioning, power steering, power brakes or even a radio – and it’s great. Why? Because I made it that way. Beginning back when I bought the car, I hoisted the banner of “If it doesn’t make me faster, I don’t need it.” And true to my design, it’s fast…well, I should say quick. Because while it’s a high 10-second car in the quarter mile (clicking off low 130s through the traps), I’ve only had it up to 115mph on the highway – and neither it nor I really enjoyed that experience at all.
Quickness is often correlated with acceleration, while being fast is often boiled down to meaning top speed, at least colloquially. When people ask, “How fast is it?” they often don’t care about my 60-foot speed. Sure, 0-to-60 times are respectable (2.8 seconds) but most folks just want to know the fastest top speed I’ve ever pushed that flying barn to. And there’s the rub; the Dodge Charger is an aerodynamic nightmare. The recessed grille and back glass were so counterproductive, that NASCAR racers lost control at 156mph. Despite being gorgeous and frankly, one of the most photogenic designs to come from Detroit, it was miserably slow on the big end.
Not to put too fine a point on it, but the Ultra is not too far removed from my street/strip Charger. It’s quick – real damn quick. So much so, it’s spooks every single person we’ve given the lanyard to. But any racer will tell you, getting an Ultra to be fast is a full time job that isn’t very rewarding. There’s simply too much draw (amount of the hull submerged in the water) for that big belt-driven Eaton supercharger to overcome.
But top speed is arbitrary because all PWC need to stop at 67 (or so), that is, according the the fabled USCG agreement. And true to it, we’ve never seen much more than 68mph from a stock 310X. Earlier in the year, I was handed the yellow and green Immobilizer keys to a brand-new Candy Burnt Orange-and-Ebony 2016 Kawasaki Ultra 310X SE. Standing beneath the beating sun in Castle Motorsports’ back lot as they lowered the ski onto my trailer, I heard passersby swoon at the metallic hue as it reflected the sun’s rays.
The color alone became the Ultra’s biggest draw – the horsepower output was a close second. Over the span of 7 months, people would stop me just to comment on the color. Even down in Morgan City, LA at the annual Mudbug, I had attendees mistake the color for being a custom paint job. “No, this is factory,” I’d correct them but a few didn’t believe me, saying that it must’ve been a “one-off” just to get more press in the magazine. Of the four supercharged Ultras available through Kawasaki (310X, 310R, 310X SE, and 310LX), the Special Edition is noted for only two key additions: the two-tone, scalloped seat and the color. Everything else is more or less identical with the base 310X. With a MSRP of $15,799, the SE comes in at $500 over the less-optioned sibling, and $1,200 below the fully-equipped 310LX.
Sometime last year I realized that while I loved my old Charger, it deserved some civility (so I added fuel injection and an overdrive transmission). Kawasaki felt the same way about its Ultra lineup. So in 2011, with the advent of the new 300-horsepower Ultras, came electronic “fly-by-wire” throttle control. The advanced software allowed Kawasaki to include Cruise Control, a No Wake mode, electronic trim toggles and even an Eco setting, all operated via various inputs on the handlebars. For 2014, improvements were made to the 1,498cc, liquid-cooled inline four-cylinder plant to produce an industry-leading 310-horsepower thanks to drastically improving engine oiling, reducing heat soak and maintaining constant lower internal engine temperatures throughout the engine’s linear powerband.
The goal wasn’t to bump up the overall output another 10-horsepower, but to make the engine all that more effective. This was first achieved by re-engineering the crankcase with thicker water jackets, larger oiling passages for quicker oil return to the redesigned baffled pan that reduces oil windage and sloshing, and dual under-piston cooling oil jets (increased from one jet per piston to two). The pistons were replaced with new lightweight cast slugs featuring additional ring land V-grooves. A larger capacity fuel pump (for improved fuel flow volume) and 500cc injectors spraying into a brand-new long-runner intake manifold made from heat-resistant plastic, radically improved low-to-mid range power.
Force-fed by the aforementioned Eaton TVS constant-displacement, four-lobe supercharger and saved by dual blow-off valves to siphon off any extra of its 17psi of boost, the 310X’s engine features a liquid-cooled intercooler with its own cooling circuit and a second waterbox to not only muffle the staccato whine of the boosted monster, but equalize the Ultra’s low speed list. A large oil breather/catch can and articulated sprung belt tensioner also made the cut. A large 160mm 8-vane pump and a repitched 3-blade, long-snout prop all help to produce the Ultra’s maniacal 1,890 lbs. of thrust.
Depending on your riding preferences, the Kawasaki’s hull is either the single greatest design or it’s not. The vertical, Deep-V keel and layered strakes make for a rough water boat that can plow through most anything. With an excessive amount of offshore and endurance titles notched into its bedpost, the Ultra is no stranger to the winner’s circle. It’s hull depth and weight makes it stable and a great rough water ski. Whether chewing through battering ocean swells or sluicing through mild 1-to-2 foot windblown chop, the big Kawasaki (1,052-pounds curb weight, 919-pounds estimated dry weight) tracks like a US Coast Guard cutter.
All of this is not only impressive at first blush, but even potentially overwhelming. Then again, everything about the Kawasaki is big. Power? You got it. Fuel capacity? How about 20.6-gallons? Heck, bow storage still remains the largest in the industry at 56-gallons. Even the saddle is the widest in the industry at just under 2-feet across – although, that might not be a selling point.
Yet over the better part of a year, certain things kept springing up that simply couldn’t go unaddressed. The electronic features like electronic trim and cruise control are there, but feel like design afterthoughts. Setting cruise is always a two-handed affair and toggling the trim up or down requires heavy inputs that illicit slow responses. The No Wake Mode and Cruise were both temperamental to set, and the Eco option is not what you’ve come to expect from Sea-Doo’s ECO Mode, wherein boost is scrubbed and top speed is capped, allowing the rider to cruise home at a fuel-sipping 40-45mph. Rather, Kawasaki’s Eco feature merely ignites a small icon on the dash when you’re operating within a fuel-conscientious speed.
Weirdly, one day the coil-sprung glovebox latch shot to apart unexpectedly, launching pieces across my garage. I found the spring under my workbench and discovered it had wiggled free of its snap-in plastic tongs. Meanwhile, as the LCD dash instrumentation is fantastically easy-to-navigate, and permits shuffling through a fuel consumption calculator, external water/air temp gauge, clock, trip and hour meters, and max speed functions, in addition to a revised boost gauge and riding mode goggles, reaching forward of the bars to activate these options is often out of the question, particularly at speed. Yet, the biggest complaint isn’t with what the Ultra 310X SE has, but what it’s lacking.
Brakes have become the industry standard since their first introduction (via Sea-Doo’s iBR) in 2009. For nearly a decade of riding watercraft with brakes, injuries and fatalities have dropped worldwide. Add to that the increased level of rider input, ease of loading/unloading from trailers and docking, and brakes have made riding a watercraft without them all but impossible to enjoy. The big Ultra and all of its immediate power can be pretty unruly, and feathering the pistol grip reverse lever can prove tricky because of it. But if you’re planning on stopping in the near future, you’re gonna need to plan ahead. And I mean, really ahead. (Don’t expect the off-throttle Kawasaki Smart Steering (KSS) assist to help in these split-second situations. It usually doesn’t.) Frankly put, even if future Ultras stayed the same for another 10 years, all would be forgiven if Kawasaki offered a smart on-the-water braking system.
I racked up hundreds of miles and dozens of hours of operation over the year with the 2016 Kawasaki Ultra 310X SE and every time I fire it up, it still puts a smile on my face. Horsepower will always do that for me. And it’s still one of my personal favorite looking skis, but, in a world where intelligent ergonomics, rider input and boating safety is paramount, the Kawasaki feels a bit like a rebuttal. I know that’s not the intent, but its hard to think otherwise when a manufacturer ignores the entirety of the industry and doubles-down on a new 4-stroke 500-lbs. standup, while its entry-level ski is 15 years old, and none of its full-sized, supercharged runabouts offer brakes. These are the quickest, most powerful PWC on the market today, after all. A little more civility would go a long way.
Additional photography provided by Rahny Moore and Billy Crews Jr.
Want a quick way to radically customize the look and curb appeal of your Yamaha FZR or FZS? Well, sure you could toss a few thousand bucks at a trick paint job, but chances are you’ll be taking your ski out of commission for a few weeks while your painter meticulously masks, preps, scuffs, shoots, dusts and coats your machine – and that’s before wet sanding, wet sanding and wet sanding until it looks as gorgeous as a custom paint job ought to be. And while that might sound awesome to some, trying to keep your ski from never getting scuffed or chipped ever again is a chore that nobody really wants. So what is there to do?
Go to Dean’s Team and pick up one of their new “Paloma” decal kits and transform your WaveRunner in the space of a couple hours! The design was first made famous by Paloma Noceda on her World Championship craft, and later featured on Abdullah Al-Fadhel and Travis Zielasko World Championship crafts. The kit fits both the FZR and FZS (because the only difference between the two was a seat and swimstep – besides the color and graphics). And if the two color combinations shown below don’t tickle your fancy, more colors available upon request. All ya gotta do is ask!
Best of all, you can also customize your kit with a custom race number and sponsors logos! All you have to do is specify what number and companies you’d like when ordering through Dean’s Team Facebook store. Each kit takes about 5 business days to ship (once complete) and you can return the kit (new and unused) within 45 days for a full refund. But c’mon, who’d want to?
Being one to never pull any punches, we know many companies in our industry are reticent to spend the money in advertising – particularly with a enthusiast-interest magazine – with so much potentially riding on the soon-to-be-decided political election. Not only do we have the Executive Branch up for grabs, but the Legislative as well; and until such decisions are made and finalized, many of you won’t be making any budgetary commitments. Heck, we’ve got quite a few projects waiting in the wings until we know better how our fiscal future projections look in two weeks’ time. (And not to incur a political firestorm in our comments section whether the election of one candidate will spell certain fiscal doom over another. We’re weighing these comments strictly on projected consumer confidence reports.)
So what is there to say until said time? In short: a whole heck of a lot. The Watercraft Journal openly and freely shares its monthly performance reports, even when the numbers aren’t all that impressive. Why? Because, unlike so many politicians, we earnestly believe in transparency. As the summer months draw to a close, the leaves begin to turn to hues of amber and ocher, and many opt to winterize their PWC and pull out their snowmobiles and side-by-sides, our traffic typically cools to a reasonable degree. Well, at least you’d think so. October’s readership – although understandably decreased – maintained a surprising close number with a record-breaking September.
Moreover, as our Novembers are almost always our lowest trafficked month, The Watercraft Journal’s popularity in Australia and New Zealand has never been higher, buoying our readership through the Northern Hemisphere’s holiday season. And while that spells continued readership for us, that also guarantees continued and perpetual exposure to a vibrant and worldwide audience. For those of you operating retail and e-commerce companies in our industry, this is a boon to what could otherwise be a slowing quarter. Not so! Advertising with The Watercraft Journal is your very best option when it comes to putting your products and services before an audience of truly dyed-in-the-wool personal watercraft enthusiasts.
October 2015
October 2016
Twice The Growth By A Third
In a couple of months, we’re going to reveal a big piece of information that we’ve been tracking for the year: specifically how much The Watercraft Journal is growing. If you see above (and in the breakdown below), you’ll notice a growth of nearly double in the month of October (from 2015 to 2016). This degree of growth is unprecedented and should speak loudly to a company wanting to maintain a healthy and continual rate of marketing exposure year round. Admittedly, were we to scrub the 3-day peak that came with the announcement of the soon-to-be-released 2017 Kawasaki SX-R, our growth would be closer to a third over last year, which is still remarkable. We maintain this steady growth by being reliable in delivering the industry’s best and most timely articles and news without missing a beat. While others let weeks and months go by between posts, we publish Monday-through-Friday without fail.
October 2015
Total number unique readers: 20,504*
Total number of articles read: 50,892
Percentage of new readers: 56.9%
October 2016
Total number unique readers: 39,262*
Total number of articles read: 78,640
Percentage of new readers: 58.6%
*This number is considered equal to an individual sale of a single copy of a magazine.
The Industry’s Only Real Resource
That’s a pretty substantial claim, we know. Yet, when all you see are a few scattered blogs that go weeks and even months in between posts, and a handful of ill-maintained websites, it’s not hard to understand how we can continually rise to the top. Moreover, when so many do opt to post it’s often inconsequential content or poorly developed text. Contrasting, The Watercraft Journal is the only source for professionally-written, magazine-quality content that even surpasses that of those few printed magazines! Our content is regularly shared, cited as a source of standardized content, and even printed out and shared at trade shows and events! This isn’t a yearbook for our close and intimate friends, but a useful, reliable and effective tool to elevate the sport and tie the industry together – both manufacturer and rider, and retailer to customer. No, we’re not just pumping out more content than the other guys – heck, upstart competitors have drowned their readership in spammy posts and bloggish updates. No, The Watercraft Journal maintains a strict publishing schedule of developing and publishing new and informative content about its advertisers and their products, as well as the industry and sport as a whole.
News articles published in September 2016: 25
Feature articles published in September 2016: 11
Total feature word count: 12,535 words*
News articles published in October 2016: 24
Feature articles published in October 2016: 12
Total feature word count: 12,748 words*
*When this number is translated to print publication standards, it equals a 130-page magazine. Please note that this number does not include an average of two uniquely-written news articles published daily.
Welcome to The New Media
Remember when all you needed to do was buy a half page ad in Personal Watercraft Illustrated or Jetsports and just wait for the phone to ring? Well, there are still a few companies out there who think that’s how things work today. Unfortunately, such is not the case. With social media enabling so many to be their own promoters, unless you’re wielding a rich marketing background, you’re not doing a good enough job presenting your product before the audience you want. Don’t rely on your Facebook page to access the new clients you’re hoping to grab. Work with the largest and fastest growing audience in the industry – the readership of The Watercraft Journal! We share our daily content via our Facebook, Twitter, Instagram, YouTube, and weekly newsletters, as well as with a stellar partnership with the single-largest PWC forum in the world: www.greenhulk.net. By offering our content freely and easily – whether it’s via a desktop, a laptop or a portable device – we ensure that we’re the industry leader.
October Facebook likes: 19,360
Top Five countries: United States, Australia, Canada, France, Japan
We Keep Going and Going…
There’s no reason that you should continue to bank upon your company’s reputation to continue to plod along in this industry. Word of mouth does work, and it works well – but you’re only going to reach those people who already know you and a few of their pals. Let The Watercraft Journal do the work for you by publishing articles and creative content exposing our massive readership to your products and services by initializing an advertising program paired with an editorial calendar of creative and unique written content today! As continue to grow, so does your access to a larger audience of potential customers and clients. Our growth is your growth, so put your products in front of more enthusiasts faster and easier by joining The Watercraft Journal as an advertiser today. To inquire more about advertising with The Watercraft Journal, please email [email protected]
OK, so it’s the first of November many of us here in the States are still wearing shorts outside. While many of us have yet to concede that Al Gore might’ve had a point, we are enjoying what many will call an Endless Indian Summer. The leaves are changing, lawns are requiring more raking than mowing and all of us parents have already sifted through our kids’ Halloween candy to fish out the best stuff. But hey, it’s still pretty great out, so why not ride?
That was the idea a couple of weeks ago for the latest episode of “Long Haul,” The Watercraft Journal‘s on-going (although admittedly intermittent) video series where we give you a first-hand look at some pretty cool adventures that we get to enjoy from time to time. This go around, we got invited on a 90-plus-mile ride from Ashland City, Tennessee, down the famous Cumberland River (once canoed by frontiersmen and fur trappers, and even paddled by American folk hero Davy Crockett), into the middle of scenic downtown “Music City” itself: Nashville, Tennessee – all aboard Yamaha’s 2016 FX HO Cruiser.
You might remember that same Kawasaki-looking-green-and-white FX HO from previous rides and reports, as Yamaha was kind enough to loan us the machine for most of 2016. Anyhow, leaving from there, we double-backed and ventured into the gorgeous Harpeth River Valley with sheer rock walls and rich with autumn colors. Personally, it’s one of the most scenic rides in the South and had whistlin’ Dixie and craving a tall glass of lemonade when it was all over (or a hot bowl of grits. Insert your own preferred stereotypical Southern dish here).
