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Ride The Jetbou Jet Ski Festival Around The Island of Ibiza

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Tired of your usual riding spots? Looking for something a little more exotic? Well, we think we might’ve found the right location for you: the gorgeous Island of Ibiza. Located in the Mediterranean Sea just off the coast of Spain, Ibiza plays host to the Jetbou, a 10-day personal watercraft festival and massive adventure ride that is literally incomparable to what most of us PWC enthusiasts have experienced.

Organized by Paul Hughes, this year’s festival is already scheduled for the third through the 13th October. Participants are entreated to full service treatment, as they take trucks full of participants’ watercraft on the 1,200 mile journey from the UK through France and Spain, then catching another ferry to the Island of Ibiza.

Riders then fly out on a 2-and-a-half hour flight from the UK to join in the festival. Hughes told The Watercraft Journal, “Last year we took 107 watercraft. It was the 10th anniversary of the Jetbou festival. This year we already have 58 skis booked.”

Sponsored by Yamaha, Icom, Brittany Ferries, Hydro Turf and Line 1, Hughes encourages those interested to visit www.jetbou.co.uk.

The official press release is below:

Do you own a Jetski? Do you want to Jetski in the Mediterranean Island of Ibiza? From £395 for Stand Ups and £725 for Sit down Jetskis we will organise return transport for your Ski to Ibiza from locations around the UK and organise security at night for your ski and safety boats for trips around the island. We launch your ski every morning and recover it every night night! We organise the hotel and nightly entertainment. All you have to do is organise your flights. Interested then look for more details on www.jetbou.co.uk or call Paul on 07879461803

Locked & Fully Loaded: 2014 Yamaha FX Cruiser SVHO WaveRunner

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Small details abound on the whole FX series WaveRunners, including this padded watertight storage bin for your phone, keys and wallet.

We’ve grappled with the amalgam of “luxury” and “performance.” Too often these terms get thrown around a little too loosely in our industry, and often at the hands of the OEMs themselves. What exactly makes a personal watercraft a “performance” craft is usually pretty easy to define, while a true “luxury” PWC is as difficult as nailing Jell-O to the wall. Thankfully, Yamaha Motor Corp. doesn’t pigeon-hole their various models by such limitations.

For the brand’s full-sized runabout class – the FX – there are three variations of performance; the HO, SHO and SVHO. Of course, the Super Vortex High Output package constitutes much more than Yamaha’s all-new for 2014 SVHO engine, which takes the Super High Output (SHO) engine and radically increases the overall efficiency by 110-percent.

The SHO’s cast pistons have been replaced with 8.5:1 compression forged pistons. Likewise, the SHO’s 42-pound injectors have been swapped for larger 60-pound squirters, and a larger intercooler is  22-percent more efficient over the prior unit. Lastly, a larger, 86mm HKS supercharger spools up to an impressive 60-percent more boost thanks to a new 6-vein impeller.

The 2014 FX Cruiser SVHO is the single-biggest selling luxury performance PWC on the market today, outselling both entries from Kawasaki and Sea-Doo.
Yamaha maintains the right-hand reverse lever (now featuring a mechanical Neutral gear and “N” indicator) as a safety precaution.

The SVHO package also includes a race-bred 8-vein pump housing a 160mm impeller, producing significantly more thrust. The Yamaha’s new-found power is delivered with gusto, catapulting a single rider with only a gallon or two of fuel in the 18.5 gallon tank from 0-to-30 in 1.5 seconds, and to 60mph in just over double that. Once properly broken in (a factory-suggested minimum 10 riding hours), the SVHO-powered FXs have been recorded to speed a tick or two past 70 miles per hour.

But again, the sucker punch-fast speeds of the SVHO doesn’t fully encapsulate the complete rider experience of the 2014 FX Cruiser SVHO, because although it was pretty much all we wanted to do, this particular WaveRunner isn’t defined by just hauling some serious tail around the lake.

Yamaha has taken several steps to get to this level of refinement. The current FX hull was only recently redesigned, extending the chines and massaging a few other points, hoping to inject a little more adrenaline into the three-seater segment.

Don’t let the FX Cruiser SVHO’s refined appearance fool you; this ski loves to cut a hard corner like its rowdy FX SVHO sibling.
The new SVHO engine is a staggering 110-percent more efficient thanks to a larger intercooler, fuel injectors supercharger, and higher compression pistons.

Hewn from the brand’s proprietary NanoXcel material, the deceptively lightweight FX Cruiser SVHO tips the scales at 875 pounds (dry). Likewise, hours have been poured into seemingly minor details, like a flat and contoured, pistol-style hand grips, responsive and easy to reach toggles on the handlebars, and a true mechanical neutral gear (with indicator) in throw of the reverse lever.

Tilt steering has all but become a standard feature on the FX series, as well as the twist-cap dry storage found both in the dashboard – a padded cubby for cell phones, keys and wallets – as well as a watertight bin beneath the rear seat.

Yamaha’s FX units also feature one of the broadest swim platforms in the industry with a flat-topped folding swim step.

Fore and aft are ample storage, totaling 33.5 gallons of stowage. The rear box is “wet” and therefore is best suited for tow ropes and swimming accessories as the glove box and bow storage is best for valuables, towels, bags and such.

Yamaha engineers eliminate the need to reach over your handlebars to toggle through in-dash settings by positioning the controls below the bars.
With a romp of the throttle, the FX Cruiser SVHO erupts in a fury of acceleration, catapulting you to 30mph in 1.5 seconds. Yet, the 1,812cc plant performs best throughout its mid-range, continuing to pull to its 70mph max speed.

The Cruiser package not only adds the tiered and scalloped stadium-style seating, which comfortably positions riders in stepped seating, but also provides the FX a statelier Yacht Blue Metallic livery and grey-on-black Hydro-Turf matting.

Additionally, the gauge cluster features a second LCD screen to the right of the analog speedo/tachometer providing available air/water temperatures, fuel consumption rates and fuel “countdown” meter, and a digital compass.

While the additional Cruiser package digital readout was appreciated, we wish the compass wasn’t so vague, giving actually heading coordinates rather than the generic “north” or “northeast.” Likewise, the FX gauges are a little dull compared to the eye-catching cluster on its FZ platformed siblings. While easily readable and navigated, the two square LCD screens are a tad on the boring side.

Other small quibbles include Yamaha’s pop-up cleats, which are too dainty for dockside mooring lines to use effectively. Likewise, while we enjoyed the added comfort of the Cruiser seat, the thick cushioned bolster discriminates against taller riders placing us too far forward for our preference.

Besides the ample swim platform and folding boarding step, the rear of the Yamaha FX Cruiser SVHO features two-tone Hydro-Turf mats and a convenient “wet” rear storage locker.
Although Yamaha’s bow storage is the smallest of the OEM’s full-sized offerings, it does fill most rider’s needs, and is big enough to swallow a complete PWC cover and a pair of lifevests (we know, we crammed ’em all in there).

Yet, with a rap of the throttle, these small grievances go flying behind us like so much scenery. Without gushing too emphatically, the SVHO gallops to top speed in seconds, rises to plane almost immediately and responds almost intuitively with the flick of the trigger or a twitch of the steering. We found that despite its upper crust persona, the FX Cruiser SVHO revels in deep-in-the-tray, leaning out over the rail cornering – almost daring you to keep into the throttle longer than your brain’s caution sensor would recommend.

We love, love, love the FX SVHO in the corners with the manual trim set a notch or two down. Seriously. It’s a whole lot of fun. Just slide off to the side of your seat, drop your knee flat into the footwell, lean hard and nail the gas while snapping into a turn. It might be the g-forces at play, but the smile stretching across your face will last for hours.

With a full tank of go-juice in the SVHO’s belly, we clicked an impressive 69.8mph on our Garmin GPS. Correcting for the barometric pressure on Lake Allatoona, Georgia, that speed becomes a 70.3mph, and that’s pretty dang fast for a bone-stock factory-built runabout.

Impressively, the FX Cruiser SVHO is the industry’s biggest selling luxury performance runabout. These machines are in high demand and quite frankly, we understand why. Priced at $15,399, they come in thousands of dollars cheaper than fully-loaded offerings from both Kawasaki and Sea-Doo. Coming in lighter, less expensive and faster than the aforementioned competitors, it’s no wonder the FX Cruiser SVHO is pulling ahead of the rest.

[Editor’s note: Huge thanks to Yamaha’s Andrew Cullen for letting us beat on a pair of SVHO-powered FX’s for a couple of days and snapping all of our action shots in this article!]
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IFWA Tour Round 2: Montalivet, France

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Pierre Maixent would dominate the brackets and rise to the top of the podium for the 10th anniversary of the Montalivet event.

Last weekend the world’s best freeride jet skiers gathered in France for Round 2 of the IFWA tour. It was the 10th anniversary for the Jet Jump contest held at Montalivet beach. The entry list has continued to grow each year, with riders from all over the world. This year showcased the best standup and sit down riders competing to earn points towards the IFWA world championship title. New for 2014 is a Women’s division. It’s great to see some women participating in the sport.

Americans Zack Bright and Brandon Lawlor shipped their skis across the pond, and packed their bags for the French coast; Bright riding a Krash Industries Predator built by the team at Blowsion, and Lawlor riding his Rickter FR2 built by TC Freeride.

The TC Freeride team is so close to each other, Brandon Lawlor loaned his teammate from Mexico, Abraham Ho his purple and yellow Rickter to compete on for his heats. That really shows us the family in the Freeride world.

American Brandon Lawlor fell to Maixent before moving onto the quarter finals.
The riders head to Round 3 of the IFWA this weekend in the UK.

Zack Bright couldn’t be missed in his Burn Industries gear and his bright paint job. Although, Lawlor could be the model for Jet Pilot with his matching purple and yellow throw back colors. That really shows us the family in the Freeride world.

The waves were 1-to-3 foot with some wind chop for most of the competition and the riders always come out to display their biggest bag of trick no matter the conditions. This is what makes this sport so entertaining. Riders were throwing themselves, pushing the limits to move onto the next heat. The format was head to head competition. Up riding first was Brandon Lawlor who took down James Shield and forced Shields into the LCQ. Up next was Abraham Ho who out rode Romain Coureau forcing Romain into the LCQ. Zack Bright rode flawlessly in his heat against Theo Roman and moved onto Heat 3.

In the top 16 riders for round 3, Lawlor had a tough draw with one of the best in the world, Pierre Maxient. Lawlor wouldn’t advance as Pierre riding was too much. Abraham Ho took on Federicho Bufacchi in round 3 and Federicho came out on top. Zack Bright rode against Steven Foot in round 3 and had a strong run to move onto the quarter finals. Zack Bright got revenge for Abraham against Federico in the quarter finals to move onto the semi-finals.

Zack Bright, the only American to make is past the quarterfinals, was now riding against Australian Michael Anthony. Michael came out on top and earned an entry into the finals against Pierre Maxient. Zack Bright would go onto defeat Gil Beurnier in the consolation finals earning 3rd place and getting on the podium. Pierre Maxient would take down Michael Anthony in the finals earning the number one spot up on the podium.

*All images courtesy of Brandon Lawlor and Ludovic Mouveau at Fullgaz.

Get Your Hands on a New Yamaha SuperJet For $99 a Month!

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There are deals, and then there are deals, and friends, we’ve got a deal for you. As of this morning, Yamaha WaveRunners is offering an exclusive package for those of us who would rather quit than sit: a smokin’ deal that gets you a brand-new 2014 Yamaha SuperJet for $99 a month. That’s right, for the first two years of ownership, you pay less than your cell phone, cable or your mandatory Obamacare bill.

This new sales incentive program is yet another that the good folks at Yamaha have pieced together in recent years to make purchasing a new or a pre-owned WaveRunner as simple and pain-free as possible.

We at The Watercraft Journal were some of the first to announce Yamaha’s a guaranteed buyback and leasing program, as well as the aforementioned certified pre-owned WaveRunner program; all of which have garner new and returning customers to the brand with the tuning forks.

As you might know, Yamaha only produces a limited run of the two-stroke 701cc SuperJet each year, typically holding to a limit of 500 units or so. SuperJets move fast, so getting your grubby little hands on one is a challenge if you’re not on the ball. Now is your chance to purchase the very last OEM-produced standups in the industry, and for cheap!

Video: Vanilla Ice, Christy Carlson and Victor Sheldon Race The Rapids

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Even if you missed our exclusive interview with Rob “Vanilla Ice” Van Winkle this time last month, there’s no denying that the former pop rapper cut his teeth riding for Sea-Doo in the 1990s. Vanilla Ice was a genuine professional racer – even climbing the national ranks to be listed as the sixth best runabout racer in 1993. We know that it’s a little strange, sort of like finding out MC Hammer was a professional spelunker or something.

Nevertheless, Vanilla Ice makes his second appearance here on The Watercraft Journal as being the central celebrity interview in this surprisingly long (46-minutes) feature video “Search for Adventure” on a very unique and very cool New River Gorge whitewater race. The New River in West Virginia is some of the most torrential water in the Appalachians and has been known to severely injure and even kill those who dare to tame it. This video showcases some of the best riders at the time – Christy Carlson, Victor Sheldon and Vanilla Ice – as they attempt this feat on their respective personal watercraft.

Sheldon and Carlson are the only two daring the challenge aboard then-new Kawasaki 750s with Van Winkle giving it a go aboard a Kawasaki runabout. Obviously more manuerverable and lighter, the two standups have an advantage over Ice and his sitdown, and prove the better weapon over the rider’s 4-day journey, which will take them through a stretch of Class 5 rapids. We won’t give it all away here; rather, watch it for yourself. It’s some seriously vintage fun!

http://youtu.be/NEpUb3KaeK8

Video: Dolphin Befriends UK Watercraft Rider

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cute-dolphin

Sure, personal watercraft can be a huge bucket of fun and a great way to even vent off some aggression at the end of the week – but every now and again, we find a PWC is the best way to slow down, relax and draw a little closer to nature. Then, interestingly enough, sometime nature comes to us.

“A man was recently joined by an unexpected guest during a morning ride on Falmouth Bay in the United Kingdom,” a recent article in the Huffington Post recounted. “In a video shared by Cornwall-based Chough Productions, a dolphin follows a Jet Ski rider as he navigates the bay.”

While many of us have enjoyed the company of a dolphin or two in the distance, this experience is entirely unique as the mammal swims alongside the watercraft, even porpoising out of the water right alongside him before diving beneath the ski.

On the description on YouTube, the rider explains, “It followed me for over 10 minutes. Every time I stopped he would pop up beside me and wait for me to start again.”

The Post continues, “It’s not the first time a dolphin has swam alongside someone for an extended length of time. Last month, a pod of dolphins accompanied a long-distance swimmer across New Zealand’s Cook Strait after a great white shark drew near.

“In another instance earlier this year, a dolphin who was separated from her pod off the coast of Australia sought out beachgoers to play with near Sydney.”

http://youtu.be/vt_JdM1uxUU

Jet Renu Sponsors Colin Richards And His Insane 2.0L FX SHO Project

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What does the most dynamic personal watercraft cleaning and detailing system have to do with a 600-horsepower high octane massively-rebuilt Yamaha SHO? Plenty, if you ask its pilot Colin Richards. Richards has enjoyed a long and fruitful relationship with Jet Renu and has happily promoted the spray cleaner and wax manufacturer along with his big displacement Pro Open Yamaha FX.

See, Richards steps up to the plate with a storied history of racing open-wheel racecars in the United Kingdom before coming to the States and stepping aboard a PWC. Richards picked up one of the very first big block 1,813cc Yamahas when they first debuted and never looked back. After campaigning his WaveRunner for a couple of years he decided it was time for an upgrade:

“I decided if I was going to rebuild it, then bigger is better!” Richards explained to The Watercraft Journal. “So I started by designing new cylinder liners and with the help of LA Sleeve. They made them to my specs – there is no head gasket. As with all aspects of the engine only the head and the cylinder block castings are OEM. Everything else is to my specs.

Richards intends on his SHO to tout the largest Yamaha engine in the world – totaling 1,987cc and producing in excess of 600 horsepower. He recently recapped, “It is my intention this year to win the [Triple Crown] offshore races.” Although Richards and his wild Yamaha didn’t make it to February’s Mark Hahn Memorial 300, he does intend to be present at the upcoming Long Beach to Catalina Offshore Championship.

Loose Change: 2014 Sea-Doo Spark HO

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Our Spark featured the optional front bow storage. Although not watertight, it was useful for holding flip flops and extra goggles.

It’s not easy being right all the time and it’s been a burden that Sea-Doo has had to live with for a while now. The Sea-Doo Spark drew fire from the moment it was unveiled. While some openly mocked the watercraft manufacturer of the all-new “Rec Lite” segment runabout, the Spark has raced off of showroom floors faster than any first-year production model in decades. And we mean decades.

Sea-Doo dealers are literally clamoring for BRP to fire up the molds in the Juarez, Mexico manufacturing facility to crank out additional mid-production units. In fact, according to Brad Bowlin, the District Sales Manager for Can-Am’s Northeast Division, dealers were offered an opportunity to put in mid-season orders to restock their dwindling Spark supply. Although the supplemental number of units was a paltry 700, dealers requested over 3,500 units. Even those dealers who balked at initial stocking requirements imposed by BRP have all but completely sold out of the new watercraft. The sales prove it, the Spark is a certified hit.

Sea-Doo move the LCD screen from its usual dashboard spot to below the bars with a solitary button to scroll between the standard “Touring” mode and “Sport.”
Off-loading the tail is remarkably easy and allows for powerslides, 180s and spinouts and a lot of fun that’ll pitch you off if you’re not paying attention.

Of course, the Spark’s biggest draw, a starting price of $4,999 has been both the primary feature and point of contention. Priced nearly half of that of the nearest Yamaha and much less than the lowliest-equipped Kawasaki, the Spark’s bare-budget entry point is an attractive piece of bait on the end of the hook.

The unit you get for the starting price is little more than a motorized hull with steering. Opting for any of the many and varied options available for the Spark quickly ups the price. Either manual reverse, BRP’s innovative iBR, a longer 3-up seat and deck extension, vinyl decals and wraps, and even the peppier 90-horsepower engine tune push the price closer to GTI territory. But again, these are voluntary price hikes, not registration and licensing costs or hidden fees. If you want to adorn your particular Spark with Sea-Doo’s bimini top, that is entirely up to you.

The second hot button issue was the Spark’s polymer construction. Whether the plastic hull will pass the longevity test remains unseen. Already, many a grainy photo of fractured and splitting hulls have sprung up across the Internet.

While the plastic showed signs of aging and exposure to the elements, the SCS Unlimited vinyl decals held up surprisingly well, retaining their sheen and luster.
The starting price of $4,999 provides you a lot less than the unit tested here. With the HO ACE tune, swim step, bow storage and vinyl kit, we teetered closer to $7,000.

Likewise, videos of riders aggressively charging headlong into surf, viciously launching high into the air and returning in a knife-like nose-stab have garnered hundreds if not thousands of views.

Obviously, such riding flies in the face of Sea-Doo’s “spirited riding” recommendations. Racers are adopting the 900cc ski as a new platform to participate in a new realm of competition, much at the cost of fracturing its PolyTec material. The open wishbone exoskeleton design provides some added structural stability, but again, it isn’t designed to hold up like a fiberglass unit. Of course, no plastic is immune to the toils of the sea, and is prone to show some discoloring and fading over time. It is what it is, fellas.

Although The Watercraft Journal had the pleasure of reviewing the Spark when it was first revealed, we jumped at the chance at spending two days on a mid-range optioned Spark HO to see how the little-runabout-that-could held up over several months of hard labor. At first blush, we weren’t too surprised to see that our wrapped Spark showed some of the telltale problems with plastic over time: namely in the realm of fit and finish.

It’s been a long time since a runabout has been so responsive to weight shifting and body placement. The active rider can truly manipulate the Spark into loose slides, nose stabs and a bevy of other tricks.
Beneath the seat is not what you’re used to, but the gas cap and fire extinguisher. Engine access is through removing 36 Allen screws and lifting the entire center section of the deck.

While white has a tendency to hide blemishes better than most colors, the porous texture clung onto dirt and smudges stronger than most gel coats. The black center section, underseat handrail and nose piece were a faded gray instead of the original black. The glove box lock and hinges and steering felt loose – especially for Sea-Doo’s typically high standards. Some other quibbles not worthy of mentioning also arose that might bother the more finicky owner, but again, weren’t enough to truly earn a demerit here.

Impressively, the vinyl decals held up well over the half year of ownership, retaining their vibrant colors and finish. Frankly, we predicted the wraps to show scuffing and gouging, but they proved surprisingly resilient making them a stylish and worthwhile purchase. Likewise, the seat latch and 36-Allen bolts remained sturdy and retained a strong watertight seal.

Our particular unit also included the front bow storage option as well as the spring-loaded boarding step and 90-horsepower HO engine option. All of these – including the vinyl wrap – pushed our two-seater Spark closer to an estimated MSRP of $7,000, far eclipsing the unit’s original $4,999 asking price.

Although sturdy, the folding swim step isn’t terribly useful for larger passengers trying to reboard. Lighter riders will find it helpful while others will struggle not to completely roll the Spark over on its side.
Hard corners are achievable on the Spark with careful weight placing and throttle control. A pair of aftermarket sponsons will make a dramatic difference.

But again, customization is the name of the game with the Spark, so be prepared to pay if personalization is your thing.

From our initial impression and through to today, we’re absolutely in love with the Rotax ACE 900 motor. While the ACE might be low on big end grunt, it’s got a limitless amount of fun on tap. With our little 90HP HO set to Sport mode, we enjoyed countless powerslides, 180s, 360s, floaters, bunny hops, and snap-turns. Of course, Sea-Doo doesn’t recommend hot dogging the Spark like that, but Q-Tips doesn’t suggesting using their cotton swaps to clean your ears, and that’s exactly what they’re designed to do.

After two days of horsing around, we found ourselves surprisingly exhausted. Riding a Spark with any sort of enthusiasm can be a workout, just like you remember the old SP, XP or even WaveBlaster. We think very highly of the new twin-cam, multi-port ACE engine and believe it to be the blueprint from which future Rotax plants to be patterned from. Of course, the three-cylinder four-stroke is only accessible via removing the center deck, but as dealers have stated, very few of the majority of Sea-Doo owners do their own servicing.

All in all, the Spark still managed to retain its cutesy charm and provide plenty of smiles. Again, this is not the craft to take on long distance touring rides or jaunts in the open ocean, but it is the ideal choice for a fun, lightweight (400-plus pounds) ride that the whole family can enjoy. Whether stripped down, heavily accessorized or an accessory itself to your larger runabout, the Spark is worthy of a spot on any enthusiast’s trailer.

If there was one thing our Spark did better than anything was completely propel itself out of the water. If offered with Sea-Doo’s VTS, we’re certain 90-degree launches would be possible.
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PWCOffshore.com Selects Russell Marmon For CORE Race Team

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Team building is central tenet to success, and nobody knows this better than PWCOffshore.com’s Mark Gerner. Gerner has hand-selected his team of CORE riders from across the country – the most hardened and skilled offshore surf riders there are. But many would argue that Gerner’s collection of offshore racers would be woefully incomplete without one key player: the UK’s Russell Marmon.

Well, argue no more! Marmon is just the latest addition to the PWCOffshore.com CORE team and will be properly representing the PWCOffshore.com logo and livery when he next competes in the P1 AquaX. Despite the rule leaning heavily against the overpowered Kawasaki 310R that he pilots, Marmon continues to dominate.

Marmon touts 22 years of riding experience with 14 of those competitively, and holds the place as being undefeated in every single race in 2011 (save for one) and took 3 out of the 5 rounds of racing in P1 AquaX. We’re hoping to see Marmon at the PWCOffshore.com CORE team’s favorite Long Beach to Catalina Offshore Championship, but that’s quite the haul.

Here’s the original press release:

PWCOffshore.com is pleased to announce that UK Champion, AquaX Champion, 2014 Martinique Champion, Mark Hahn 300 Mile Race Podium Finisher, Mark Hahn 300 Mile Race Iron Man winner, and the list goes on…. Mr. Russell Marmon of the United Kingdom has been selected and will join the PWCOffshore.com CORE Race Team comprised of Mark Gerner, KC Heidler and Monster Energy Kawasaki’s Craig Warner! Russell Marmon will be racing PWCOffshore.com Racing’s #66.

With over 23 years’ experience, Russell Marmon is one of the best endurance and offshore racers in the world. Russell Marmon’s dominance of offshore and endurance racing has been evident and consistent, earning the respect of his fellow racers across the globe. Russell Marmon remains a great ambassador and advocate for endurance and offshore racing. PWCOffshore.com founder and fellow CORE Team Racer Mark Gerner said, “We are incredibly selective regarding inclusion into the Team. I am excited to welcome Russell to the CORE Team and pleased to have such a capable, mature racer & athlete representing PWCOffshore.com CORE Team in the United Kingdom, Europe and beyond.”

PWCOffshore.com polled the race community regarding who the best endurance & offshore racer was in the UK and literally 100% of the votes were for Russell Marmon. This is no surprise. Russell is not only an elite athlete and racer, he is also committed to being an advocate for and passionate regarding the growth of offshore and endurance racing across the globe. Always humble, Russell Marmon said “I am honored to be selected to the CORE Team! I am utterly flattered by the recognition. I consider myself a normal bloke enjoying my sport and have never looked at myself and thought I was something special. I just tried so hard and failed many times but never gave up – that’s all I did. Again, I am truly honored to be selected to the PWCOffshore.com Racing CORE team!”  Russell Marmon’s primary race craft is the Kawasaki Ultra 310R. 

The Watercraft Journal By The Numbers: May 2014

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It sure took its sweet time, but we’ve finally made it into summer with the closing of May, and as June beings, there is no time for companies to waste. Dealerships are in the height of prime boating and watercraft season and the PWC are flying off of the showroom floors. So much so, that some very impressive numbers are coming out of the big OEMs – everybody is up for 2014!

Likewise, the personal watercraft aftermarket is enjoying increased sales as winter temperatures thaw and spring showers begin to part. Of course, the racing season has kicked off in fine fashion with some tremendous turnouts for both opening rounds of the Hydro-Turf Pro Watercross Tour stops in Pensacola and Panama Beach City, Florida.

All of this has directly translated into a massive surge in popularity for the Internet’s only free daily personal watercraft magazine, The Watercraft Journal. We thought last month’s toppling of 10,000 unique individuals reading the magazine was impressive. Well, The Watercraft Journal brought in another couple thousand readers, pushing our current record up and over 12,000 for May! That’s nearly four-times the readership of the leading print magazine.

May 2014

Better Bang For No Bucks
The Internet has radically changed how people receive and process information. Got a question? Don’t go to the library, go to Google. Want to travel across the country? Don’t go to a travel agency, buy your tickets online. Want the latest news, reviews and event coverage for the personal watercraft industry? Well, clearly more people are coming to The Watercraft Journal than anywhere else. And why? Because we publish everyday, Monday through Friday. Our commitment to publishing the most exciting, entertaining and informative content is paying in worldwide readership.

News articles published in May: 23
Feature articles published in May: 13
Total word count: 14,845 words*

*When this number is translated to print publication standards equals a 118-page magazine. Please note that this number does not include an average of two uniquely-written news articles published daily.

Unparalleled Performance
Some big news came out of the automotive magazines last week wherein 11 magazines were shuttered, a major distribution company was liquidated and thousands of jobs were ended. While digital publishing wasn’t directly to blame, plummeting ad revenue was. And if there’s one truth, its that it’s substantially more affordable and rewarding to advertise for most companies to advertise online. Why? A magazine lives or dies by readership, and a free magazine updated daily will always trump a subscription based one published monthly or bimonthly.

April
Total number unique readers: 10,055*
Total number of articles read: 28,308
Percentage of new readers: 59.5%

May
Total number unique readers: 12,308*
Total number of articles read: 35,695
Percentage of new readers: 60%

*This number is considered equal to an individual sale of a single copy of a magazine.

Getting The Word Out
Do you want to know when you’re doing something right? Start paying attention when the people mocking your efforts, belittling your work and downplaying your ethics suddenly reverse course and start copying you. Our Facebook, Twitter, Instagram, YouTube, and weekly newsletter are carefully crafted, monitored and modified to derive the most efficacy, translating into engaged readers who will return again and again. We don’t just promote posts, we unite enthusiasts with unique and engaging content.

April Facebook readers: 7,506
April Facebook weekly reach: 81,418
Top Five countries: Argentina, United States, Brazil, Greece, Chile

May Facebook readers: 8,324
May Facebook weekly reach: 40,923
Top Five countries: Brazil, United States, Philippines, Argentina, Thailand

The Right Choice, The Smart Choice
If getting your products in front of more eyes of dedicated personal watercraft enthusiasts, above are all of the reasons why now is the time to get your company advertising on The Watercraft Journal. Advertisers on The Watercraft Journal not only benefit from getting their ads before the largest domestic audience in our industry, but are the subject of monthly – if not weekly – articles, interviews, technical how-to features and much, much more.